“…Every factor is uncertain due to potential delays, cost overruns, mistakes, higher or lower customer demand than expected, etc. Even though product development can be considered a structural way to reduce uncertainty, product development processes often do not emphasize the reduction of uncertainty, but rather focus on increasing the efficiency of the product design system (Oehmen and Seering, 2011). Thus, in the terms of Kaplan and Miles (2012), product development organizations face preventable risks and strategy risks, and they need to develop and employ sound risk management processes to mitigate and respond to these risks and increase the likelihood of a successful, profitable product.…”