“…While this would suggest that there is a growing recruitment pool for volunteers, this segment of the population is also more affluent and has many more opportunities and demands on their free time in retirement. Competition for volunteer services is fierce, with volunteer-involving organisations needing to adapt as individuals, especially baby-boomers and Millennials, become more discretionary about where they volunteer, for how long, and in what types of roles (Winterton, Warburton & Oppenheimer, 2013). Volunteer organisations have to compete with family commitments, work, increased mobility, with volunteers taking more and longer holidays and many other leisure possibilities for their volunteers.…”