The framing of value

Lahey, Michael

doi:10.1177/1354856514563903

Cited by 4 publications

(2 citation statements)

References 10 publications

(5 reference statements)

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“…Die Frage invites its audiences to be collaborators as part of a television-audience relationship that is now on social media and "positively highlights interactive involvement" as it is part of the discursive formation of digital technologies. 53 The culture of participatory media has given rise to collaborative communities where users -or perhaps "produsers"work together to create content in a "networked, participatory environment". 54 Funk's show Die Frage utilizes this idea of collaborative communities by appealing to the audience to take part in the show's decisions, thus engaging them as collaborators.…”

Section: F U N K a S A N E W F O R M O F S O C I A L T Vmentioning

confidence: 99%

“…58 This is absorbed into media professionals' communication strategy in terms of a rhetoric of involvement, the result of an attribution of the audience as collaborators. 59 In the case of Die Frage, the audience is constantly addressed as collaborators, giving them the impression that they have influence on the decision-making process, and thereby engaging them in the content. But participation never occurs as "a process where each individual member of a decision-making body has equal power to determine the outcome of decisions".…”

Section: F U N K a S A N E W F O R M O F S O C I A L T Vmentioning

confidence: 99%

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German Public Television, Social Media and Audience Engagement

Stollfuß

2019

VIEW Journal

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This article discusses how social media affect German public service broadcasting (PSB) in terms of PSB's efforts to reach younger audiences in the digital age. Since social media plays a significant role for younger media users, German PSB is attempting to merge television with social media (commonly referred to as social TV). Social TV, however, has the ability to develop into fairly integrated multiplatform application systems that are driven by the logic of social media. One example is the content network funk, launched by ARD ('a consortium of public broadcasters') and ZDF ('second German television') in 2016. The content network's shows demonstrate a changed television-audience relationship within the social media environment. I will analyze this changed television-audience relationship in terms of the way it addresses audience engagement due to its policy of participation. I n t r o d u c t i o nSocial media's spread, and the rise of its cultural influence, shape norms and rules for public communication. 1 They also affect the production, distribution and consumption of TV content. Television executives are constantly challenged by digital and social media to find new ways for TV to carry on in a networked multimedia environment. 2 In Germany, according to recent studies by the ARD ('a consortium of public broadcasters') and ZDF ('second German television'), 3 social media in particular are challenging television, since platforms like Facebook, YouTube or Instagram have a considerable impact on people's everyday lives and media culture. 4 As Frees and Koch write, 90.3 percent of the German population is online, while the daily use of the internet (of at least 196 and a maximum of 353 minutes) in the younger and middle age groups reaches nearly 100 percent (97.7 percent in the age group fourteen to nineteen, 98.0 percent in the age group twenty to twenty-nine, and 96.1 percent in the age group thirty to thirty-nine). 5 Moreover, the entertainment-related use of content on social media is gaining in importance as well. 6 The television medium, S. Stollfuß, German Public Television, Social Media and Audience Engagement 2 in contrast, is losing ground, especially among younger media users. 7 The smartphone as an "indicator and motor of mediatization" 8 , most associated with our everyday practice of being online, has become the preferred device that younger media users use to access content on the internet. 9 It accelerates the variability and flexibility in computer-mediated communication and constitutes the driving force for a very high daily range of networked online communication. 10 To inhibit television's crisis of validity, TV executives are trying to merge the "lean-back medium of television" with the "lean-forward mode of on-demand web and mobile use, in which users engage in diverse, highly personalized and individualistic forms of participation". 11 In this context, the structural convergence of television and social media results in the phenomenon of so-called social TV, commonly described as a for...

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Section: F U N K a S A N E W F O R M O F S O C I A L T Vmentioning

confidence: 99%

Section: F U N K a S A N E W F O R M O F S O C I A L T Vmentioning

confidence: 99%

German Public Television, Social Media and Audience Engagement

Stollfuß

2019

VIEW Journal

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Digitale Medien und Dispositivanalyse

Stollfuß

Weich

2023

Handbuch Digitale Medien Und Methoden

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Is This Social TV 3.0? OnFunkand Social Media Policy in German Public Post-television Content Production

Stollfuß

2018

Television & New Media

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This article investigates how social media affects German public television. Due to recent dynamics in the field of social TV, notions of social TV as basically “tweeting while watching TV,” or as an “additional function” of television, need to be revised. As an addition to existing ideas of “Social TV 1.0” and “Social TV 2.0” and other characterizations, I refer here to “Social TV 3.0.” Current social TV features need to be characterized in the light of a “network of content” that combines the “media logic of television” and the “logic of social media” by means of their dynamic, flexible, and horizontal integration into the “matrix-media strategy” of TV executives impelled by a social media policy. By taking the content network funk (“a consortium of public broadcasters” [ARD] and “Second German Television” [ZDF]) as a prime example of social TV 3.0 in Germany, I analyze the merging of television and social media.

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The framing of value

Cited by 4 publications

References 10 publications

German Public Television, Social Media and Audience Engagement

German Public Television, Social Media and Audience Engagement

Digitale Medien und Dispositivanalyse

Is This Social TV 3.0? OnFunkand Social Media Policy in German Public Post-television Content Production

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