The four faces of the Hispanic consumer: An acculturation-based segmentation

Alvarez, Cecilia M. O.; Dickson, Peter R.; Hunter, Gary K.

doi:10.1016/j.jbusres.2012.11.010

Cited by 35 publications

(28 citation statements)

References 35 publications

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“…These common attributes include the use of the Spanish language, adherence to Roman Catholicism (Valencia, ), valuing familism and simpatia, namely, the pursuit of harmony in social relationships, (Triandis, Marín, Lisansky, & Betancourt, ) along with shared sets of terminal values (e.g., family security, exciting life, salvation) and instrumental values (Valencia, )—all of which imply a fundamental pan‐Hispanic culture regardless of individuals' countries of origin. We follow other researchers and integrate the different Hispanic subgroups into a single sample (e.g., Alvarez, Dickson, & Hunter, ; Chattaraman, Lennon, & Rudd, ; Plath & Stevenson, ; Segev et al, ; Seock & Sauls, ).…”

Section: Methodsmentioning

confidence: 99%

Cultural orientations and environmental sustainability in households: A comparative analysis of Hispanics and non‐Hispanic Whites in the United States

Liu

Segev

2017

Int J Consumer Studies

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This article explores the effect of cultural orientations on the sustainable household behaviours of Hispanic immigrants and non-Hispanic Whites in the United States. A model is tested in which the personal-level cultural orientations of interdependence-independence determine consumers' environmental value and concern, which in turn, affect sustainable behaviours (recycling, water, electricity and energy conservation). Results from a sample of 338 Hispanic immigrants and 249

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Section: Methodsmentioning

confidence: 99%

Cultural orientations and environmental sustainability in households: A comparative analysis of Hispanics and non‐Hispanic Whites in the United States

Liu

Segev

2017

Int J Consumer Studies

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“…This perspective often leads researchers to collapse the different Hispanic subgroups into a single sample (e.g. Wagner and Soberon-Ferrer, 1990;Plath and Stevenson, 2005;Seock and Sauls, 2008;Chattaraman et al, 2010;Alvarez et al, 2014;Segev, 2014), a convention that this study follows.…”

Section: Methods Participants and Proceduresmentioning

confidence: 99%

Modelling household conservation behaviour among ethnic consumers: the path from values to behaviours

Segev

2015

Int J Consumer Studies

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This article tests a model that explains household conservation behaviour among ethnic consumers. Increasing immigration into Western countries has raised serious questions about the extent to which emerging ethnic communities contribute to environmental degradation or sustainability in their host countries. Previous research focused mainly on measuring ethnic consumers' environmental attitudes, worldviews and concerns, assuming that these ultimately lead to pro‐environmental behaviours. However, these studies overlooked the reality in which pro‐environmental attitudes are not automatically being translated into corresponding behaviours. This study explores the relationship between a set of factors that drive pro‐environmental behaviour, proposing a hierarchical model that depicts a flow from values to household conservation behaviours (i.e. recycling, water, electricity and energy conservation) and the intervening cognitive, affective and psychological variables. Results from a sample of 410 American Hispanic students indicate that the cultural value of collectivism influences conservation behaviour through the more specific factors of environmental values, environmental concern, perceived consumer effectiveness (PCE) and concrete environmental knowledge. Interestingly, the influence of PCE was more apparent in routine, easy‐to‐perform behaviours such as water conservation and the behavioural aspect of electricity conservation. The influence of concrete environmental knowledge was more powerful in predicting recycling, the use of electricity‐efficient home appliances and energy conservation. Implications for the promotion of conservation behaviour and consumer education as well as directions for future research are discussed.

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“…Psychological acculturation refers to cultural changes in an individual arising from sustained, first-hand intercultural contact (Ward & Geeraert, 2016). It has the longest history in academic research, with publications starting from the 1920s (Park, 1928;Redfield, Linton, & Herskovitz, 1936), although it began to be more commonly used to define multicultural individuals since the 1990s (Der-Karabetian & Ruiz, 1997), and is now prominent in cross-cultural psychology (Berry, 1997), management (Pekerti, Vuong, & Napier, 2017), marketing (Alvarez, Dickson, & Hunter, 2014), and sociology research (Gowricharn & Çankaya, 2017).…”

Section: Conceptualizing Multiculturalismmentioning

confidence: 99%

“…Researchers generally equate biculturalism (the state of being bicultural) with the integration acculturation strategies (Berry, 1997), whereby individuals actively maintain links with both their home and host cultures (LaFromboise, Coleman, & Gerton, 1993;Phinney & Devich-Navarro, 1997;Tadmor et al, 2012). Individuals who adopt any of the other three strategiesthat is, maintaining links with only one culture (separation or assimilation strategies), or with neither culture (marginalization strategy)are generally not considered multicultural (Alvarez et al, 2014;Berry, Phinney, Sam & Vedder, 2006). Considering the potential to conflate the process of becoming multicultural with multiculturalism itself, ignore contextual influences such as power differentials, limit ways in which new cultures are adopted, and assume that tension exists between home and host cultures, it is not ideal to frame multiculturalism solely in terms of the acculturation process.…”

Section: Strengths Of This Perspective Include Recognizing That Indivmentioning

confidence: 99%

Multiculturalism within individuals: A review, critique, and agenda for future research

et al. 2018

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In a globally connected world, it is increasingly common for individuals to belong to and be influenced by more than one culture. Based on a critique of conceptualizations from psychology, management, marketing, anthropology, and sociology, we bring clarity and consistency to conceptualizing and measuring multiculturalism at the individual level. We propose that individual-level multiculturalism is the degree to which someone has knowledge of, identification with, and internalization of more than one societal culture, and recommend methods to measure each dimension. Finally, we suggest how individual-level multiculturalism influences and is influenced by social networks and power dynamics in international organizations.

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The four faces of the Hispanic consumer: An acculturation-based segmentation

Cited by 35 publications

References 35 publications

Cultural orientations and environmental sustainability in households: A comparative analysis of Hispanics and non‐Hispanic Whites in the United States

Cultural orientations and environmental sustainability in households: A comparative analysis of Hispanics and non‐Hispanic Whites in the United States

Modelling household conservation behaviour among ethnic consumers: the path from values to behaviours

Multiculturalism within individuals: A review, critique, and agenda for future research

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