The four faces of mass customization James H. Gilmore and B. Joseph Pine II, Harvard Business Review (January?February 1997), pp. 91?101

doi:10.1016/s0737-6782(98)90099-6

Journal of Product Innovation Management

1998

DOI: 10.1016/s0737-6782(98)90099-6

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The four faces of mass customization James H. Gilmore and B. Joseph Pine II, Harvard Business Review (January?February 1997), pp. 91?101

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The four faces of mass customization James H. Gilmore and B. Joseph Pine II, Harvard Business Review (January?February 1997), pp. 91?101

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