Abstract:The aim of this study related community development is a lesson learn that to know how the internal factors and external factors impacted on Production House management. PT. Putra Kusuma Pictures Indonesia which provides services to in-house productions, by using IFE Matrix, EFE Matrix and CPM Matrix for researching Production house' business strategy in the input phase, which will then be followed by the matching stage which uses SWOT Matrix, IE Matrix and Grand Strategy Matrix. The alternative analysis for P… Show more
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