The Formation of the Brand of a Faculty on the Internet (on the example of the Department of Marketing and Advertising, the School of International Business, Omsk State University named after F.M. Dostoevsky)

Abstract

The article describes the basic concepts of branding. It presents also a method of formation of the brand in the fast Moving Consumer Goods (FMCG) Market and on the Internet. The authors describe in detail the practical techniques as well as the formation of the brand of the Faculty of Marketing and Advertising in Social Media Marketing (SMM).