The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms

Yen, Nguyen Thi Hoang; Hoang, Dung Phuong

doi:10.1080/23311975.2023.2192844

Cited by 10 publications

(8 citation statements)

References 80 publications

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“…Green purchase attitude was discovered to have a strong and positive influence on both green purchase intention and behavior, supporting previous research (Channa et al, 2022;Hoang Yen & Hoang, 2023;Kamalanon et al, 2022).…”

Section: Discussionsupporting

confidence: 84%

Examining the Factors That Shape Green Purchase Behavior: The Role of Subjective Norms, Self-Efficacy, Attitude and Intention

Moazzam,

Ahmad,

Hussain

et al. 2023

BBE

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This study main objective is to analyze the emerging phenomenon of eco-friendly green environments in the domain of marketing. It is essential to increasing the market penetration of ecological products to get consumers to adopt a positive attitude toward green purchasing. Specifically, the study examined the role of green self-efficacy, subjective norms, and green purchase attitude in predicting the effect of intention in green purchase on the association among these factors and actual green purchase behavior. Data from 224 consumers with prior experience buying eco-friendly products is used. Results showed that subjective norms, green self-efficacy, and green purchase attitude important impact on intention to green purchase, which leads to predicted actual green purchase behavior. The mediation of intention toward green purchase was found to be partial. Therefore, this study suggests that interventions aimed at promoting green purchase behavior should focus on enhancing consumers' green self-efficacy, subjective norms, and green purchase attitude, as well as strengthening the intention-behavior relationship.

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Section: Discussionsupporting

confidence: 84%

Examining the Factors That Shape Green Purchase Behavior: The Role of Subjective Norms, Self-Efficacy, Attitude and Intention

Moazzam,

Ahmad,

Hussain

et al. 2023

BBE

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“…Consumers are willing to pay more for a product if they know that its producer is environmentally friendly [38,39]. This indicates that consumers' attitudes towards green products are influenced not only by the products themselves but also by the practices of the companies that produce them [40]. Furthermore, consumers also persuade others not to purchase certain products harmful to the environment [41,42].…”

Section: Empirical Reviewmentioning

confidence: 99%

Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior

Corboș,

Bunea,

Triculescu

et al. 2024

Sustainability

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The increasing commitment to sustainable consumption has intensified the scholarly focus on the determinants of environmentally friendly consumer behavior. This investigation provides an insight into the intricate interplay between green consumer values, functional (FV), conditional (CV), social (SV), and emotional (EV), and their impact on buying behavior (BB). Using survey data, we scrutinized the mediating roles of attitudes toward purchasing green products (APGP) and receptivity to green communication (RGC). Using partial least squares structural equation modeling (PLS-SEM), the empirical analysis yielded a mix of supported and unsupported claims about the mediation effects on the relationship between consumer values and buying behavior. Direct effects of FV on BB were significant, but the indirect effect through APGP was not, suggesting that APGP does not mediate the relationship between FV and BB, and that consumers’ functional value perceptions influence their buying behavior independently of their attitudes toward green products. Both direct and indirect effects of EV and FV on BB through APGP and RGC were significant, suggesting partial mediation. The results suggest that APGP and RGC partially mediate the effects of EV and FV on BB but do not mediate the effects of CV and SV on BB. Comparing these findings with previous research, we observe some parallels and divergences. Our study confirms the significant direct effect of FV on buying behavior, consistent with previous studies that underscore the importance of tangible benefits in influencing consumer decisions. Furthermore, the significant direct and indirect effects of EV on BB and APGP in our results are consistent with previous research, suggesting that emotional factors play a decisive role in green purchasing behaviors. However, factors such as CV and SV were found to have no impact in our research compared to previous studies. These discrepancies suggest that while CV influences attitudes, it may not strongly influence purchasing behavior through the mediating constructs in our model. Furthermore, the results imply that social factors may influence attitudes but do not necessarily translate into actual purchasing behavior in our context. Our study also reveals that RGC plays a substantial role in influencing buying behavior, indicating a significant total effect greater than indicated in previous research. These insights illuminate the complex mechanisms by which consumer attitudes and communication receptivity shape eco-conscious purchasing choices. Theoretical contributions enrich the discourse on green consumer behavior, while practical implications guide marketers in crafting communication strategies that resonate with consumer values and attitudes, thus fostering sustainable consumption patterns.

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“…The green behavior of consumers plays an important role in reducing the negative impact on the environment through effective and efficient utilization of natural resources and ensure to adopt such practices that save the environment and reduce devastating practices (Simiyu & Kariuki). It has been observed and reported in the prior literature that the attitude of consumers towards the adoption of green products influences the green buying intention due to inclined awareness of green products for environmental protection (Huang et al, 2014;Hoang & Hoang, 2023;Zheng et al, 2020). Gutjar, Kowald (2023) expressed that consumer that emphasized on the environment found and expected to be eager towards the sensible spending that consider the protection of natural resources and effective utilization of such natural resources.…”

Section: Green Buying Intentionsmentioning

confidence: 99%

Effect of Social Norms and Psychological Factors on Consumer Green Buying Intentions: The Mediating Role of Personal Norms an Entrepreneurial Perspective

Yawar Abbas,

Tasawar Javed,

Aemin Nasir

2024

JEBV

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The prime concern of the present study entails exploring the various factors that relate to the social and psychological perspectives that derive from personal norms and influence the behaviour of consumers towards the purchase of products and the adoption of green services and products that address environmental concerns. This research effort contributes to creation of knowledge with mediation effect of consumer personal norms among samples from developing countries. The data was collected cross-sectionally from consumers of Dolmen Mall Karachi, Pakistan. The researcher approached 330 individuals under probability sampling, and data was collected through questionnaire in malls. This research paper utilized PLS-SEM for the analysis of collected data. The entrepreneurial perspective has the tendency to influence the behavior of consumers and employees. The firms strive to incorporate innovative initiatives for business operations from the entrepreneurial perspective. The firms face a number of issues, problems, and challenges and find the solution in an entrepreneurial approach that firms incorporate in their strategic management. Similarly, it has been argued that the entrepreneurial approach enables the firms to devise innovative solutions and has the tendency to influence the green buying intentions. The results found that personal norms predict buying intentions, and formerly descriptive social norms, injunctive social norms, and biospheric values directly predict consumer personal norms. However, consideration of future consequences could not show any influence on personal norms. The results supported the mediating role of personal norms between descriptive social norms, injunctive social norms, biospheric values, and buying intentions. The results of this study provide important insights to green product researchers, marketers, and policymakers. Marketers can get guidance to design effective marketing strategies by focusing on consumer-related descriptive and injunctive social norms and biospheric values. The study also highlights its implications and limitations as well as the suggestions for future research.

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The formation of attitudes and intention towards green purchase: An analysis of internal and external mechanisms

Cited by 10 publications

References 80 publications

Examining the Factors That Shape Green Purchase Behavior: The Role of Subjective Norms, Self-Efficacy, Attitude and Intention

Examining the Factors That Shape Green Purchase Behavior: The Role of Subjective Norms, Self-Efficacy, Attitude and Intention

Which Values Matter Most to Romanian Consumers? Exploring the Impact of Green Attitudes and Communication on Buying Behavior

Effect of Social Norms and Psychological Factors on Consumer Green Buying Intentions: The Mediating Role of Personal Norms an Entrepreneurial Perspective

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