“…Communication begins with the socialization process, where new members interact with more experienced members and leaders and in this way learn how primary goals are defined within the organization's dominant culture (i.e., the leadership). As members continue to interact, they are exposed to various normative influences that reinforce this definition, even after the socialization process ends (Bullis & Tompkins, 1989;Tompkins & Cheney, 1985). Collective action researchers describe a similar process for new volunteers, who learn about the leadership's primary goals within the context of small group meetings (Downton & Wehr, 1990;Klandermans, 1988;Knoke, 1990;Knoke & Wisely, 1990).…”