The Force of Social Media : Rethinking the social and spatial contexts in entrepreneurship
Josefina Jonsson
Abstract:The aim in this thesis is to develop an understanding of how social media influences the social and spatial contexts in entrepreneurial processes. Social media has transformed the way in which individuals interact, communicate, and experience contemporary society, which in turn may have implications for entrepreneurship. The thesis is based on a qualitative methodology, comprised of ethnographic and netnographic analyses of three empirical cases. The role of social media in entrepreneurial processes is discus… Show more
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