The finitude of life—How mortality salience affects consumer behavior: A review

Gobrecht, Friederike; Marchand, André

doi:10.1002/cb.2117

Cited by 11 publications

(1 citation statement)

References 74 publications

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“…According to terror management theory, people unconsciously respond to deathrelated problems by creating or modifying existing cultural worldviews to alleviate anxiety (Vail et al, 2009). Materialists use wealth to find meaning and transcend death (Gobrecht and Marchand, 2023). In providing a feeling of security, value and meaning of life, material objects ultimately function to ward off existential anxiety (Zaleskiewicz et al, 2013).…”

Section: Terror Management Theory and Green-brand Commitment/connectionmentioning

confidence: 99%

Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

Rahimah,

Do,

et al. 2024

JPBM

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Purpose This study aims to investigate specific green-brand affect in terms of commitment and connection through the morality–mortality determinants of consumer social responsibility and the assumptions of terror management theory in the proposed three-layered framework. Religiosity serves as a moderator within the framework. Design/methodology/approach Data are collected in Taipei, Taiwan, while quota sampling is applied, and 420 valid questionnaires are collected. The partial least squares technique is applied for data analysis. Findings With the contingent role of religiosity, consumer social responsibility influences socially conscious consumption, which in turn drives the commitment and connection of green-brand affect. The death anxiety and self-esteem outlined in terror management theory influence materialism, which then drives green-brand commitment; however, contrary to expectations, they do not drive green-brand connection. Originality/value By considering green brands beyond their cognitive aspects and into their affective counterparts, morality–mortality drivers of green-brand commitment and green-grand connection are explored to provide unique contributions so as to better understand socially responsible consumption.

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Section: Terror Management Theory and Green-brand Commitment/connectionmentioning

confidence: 99%

Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

Rahimah,

Do,

et al. 2024

JPBM

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Panic consumption under public health emergencies: The mediating role of risk perception

Peng,

Hadžić,

Danner

et al. 2024

J Public Health (Berl.)

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Aim The primary objective of this study was to examine and explain the public panic consumption model based on the stimulus–organism–response theory, during the peak time period of the COVID-19 pandemic in China. Subject and methods The research data were collected through the questionnaires adapted for the purpose of this survey, which included a total of 408 participants (33% female) from the global population. The stepwise regression analysis has been conducted. Results The results have shown that both physical social networks and online social networks have a significant positive impact on infection risk perception, but the impact of physical social networks has proved to be a better predictor. Infection information obtained from physical social networks affects conformity buying and uncontrolled self-medication if the perceived risk perception is higher. When it comes to the impact of risk perception on conformity buying, health change has a significant negative regulatory effect. In the impact of risk perception on the uncontrolled self-medication, health change has no significant regulatory effect. Conclusions During the recent epidemic states, it is noticeable that public panic consumption has aggravated the difficulty of emergency management. Especially when it comes to the management of medical materials and medicines. In order to tackle this challenge in the future, the trigger mechanisms behind panic consumption are revealed.

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Does mortality salience make youths more materialistic? The role of future orientation and awe

Zhao,

Zhang,

Wang

et al. 2023

Motiv Emot

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The finitude of life—How mortality salience affects consumer behavior: A review

Cited by 11 publications

References 74 publications

Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

Commitment to and connection with green brands: perspectives of consumer social responsibility and terror management theory

Panic consumption under public health emergencies: The mediating role of risk perception

Does mortality salience make youths more materialistic? The role of future orientation and awe

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