Osteoarthritis (OA) is one of the most common joint disorders in western populations, affecting millions of people worldwide and with a rising incidence as life expectancy continues to increase. Current therapies for OA management fail to halt the progressive degradation of articular cartilage, urging the need for more effective therapies to improve function and enhance quality of life. Through phage display technology, biopanning on a heterogenous chondrocyte population isolated from six different OA donors, and using a random 12‐amino acid peptide phage library, a cell‐binding peptide selective for human OA chondrocytes (GFQMISNNVYMR) is identified. A two‐fold increase in fluorescence intensity is observed for OA chondrocytes, compared to normal chondrocytes, when cells were incubated with the identified peptide conjugated to a fluorescent label, being selectively internalized by OA cells. The identified peptide can be further modified and exploited for developing early diagnostic of OA and/or improve drug delivery to target cells through peptide‐drug conjugates.This article is protected by copyright. All rights reserved