The Finances of Professional Cycling Teams

Reeth, Daam Van

doi:10.1007/978-3-319-22312-4_4

Cited by 8 publications

(8 citation statements)

References 2 publications

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“…through sponsorship). This is especially so for title sponsorship, which is the standard main sponsorship relation in professional cycling (Van Reeth, 2016), because the team carries the sponsor’s name, and the team members (staff as well as athletes) can almost be considered to “work” for the sponsor (i.e. publicity work).…”

Section: Discussionmentioning

confidence: 99%

“…Compared to other sponsorship types such as in-kind sponsorship (cycling equipment or food), or associate sponsorship deals, title sponsorship establishes the strongest connection between team and sponsor, because the team literally cannot be discussed without mentioning the sponsor name. In professional cycling, it also implies a great level of financial dependency between team and sponsor, as the latter provides the majority of the team's income (Van Reeth, 2016).…”

Section: Sponsor and Team Credibilitymentioning

confidence: 99%

“…Several types of sponsorship relations can be distinguished. In professional cycling, title sponsorship (Clark et al , 2009; Cornwell et al , 2005; Chadwick and Thwaites, 2006) is the main source of income for cycling teams (Van Reeth, 2016). This form of sponsorship maximizes the exposure to the sponsor name by sharing the official name of an event, venue or – in this case – team (Clark et al , 2009).…”

Section: Theoretical Frameworkmentioning

confidence: 99%

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Headwinds in sports sponsoring

Schafraad

Verhoeven

2019

IJSMS

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Purpose The purpose of this paper is to investigate the effects of a crisis situation in a sports team on the credibility of their sponsor and how the sponsor’s use of various crises response strategies may repair the damage done to their credibility. Design/methodology/approach A scenario experiment was conducted with a 2 (pre-/post-crisis) × 4 (sponsor response strategy: denial/distancing/rebuild/no response) mixed factor design. Respondents (n=191) were recruited from a research panel. Findings The results confirmed the existence of a spill-over effect: the sponsor’s credibility dropped as a result of the crisis. More interestingly, the effects of the crisis on sponsor credibility were moderated by the response strategy of the sponsor: the harm that the crisis did to the sponsor credibility was aggravated by a denial strategy, but somewhat weakened by a diminishing strategy. A rebuild response unexpectedly improved the credibility of the sponsor. Practical implications While partnerships in sports can be risky, because crises can be contagious, such partners can also help one another to protect their credibility. Therefore, this study advocates an integral approach of crisis communication. Sponsors may improve their credibility when they frame their contribution to the solution to the problems as an authentic effort to do good. Originality/value Starting from an issue arena perspective, this contribution shows how crises in sports teams also affect sponsors and how sponsors can contribute to the restoration of the damaged credibility with suitable responses to the crisis situation.

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Section: Discussionmentioning

confidence: 99%

Section: Sponsor and Team Credibilitymentioning

confidence: 99%

Section: Theoretical Frameworkmentioning

confidence: 99%

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Headwinds in sports sponsoring

Schafraad

Verhoeven

2019

IJSMS

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“…Past studies (Rodríguez-Gutiérrez & Fernández-Blanco, 2017;Van Reeth, 2013;2016b) have provided evidence of the viewers' preferences for mountain stages in professional cycling. Based on several years of data, Van Reeth (2019) found that mountain stages increased TV audiences most, followed by hill stages, time trials and lastly flat stages.…”

Section: Riders' Online Popularity During the Tour De Francementioning

confidence: 99%

Applying Google Trends’ Search Popularity Indicator to Professional Cycling

Genoe

Rousseau

2021

Journal of Sports Economics

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This study uses Google Trends data to analyze the impact of the main events in the Tour de France 2019 on cyclists’ online popularity in 12 countries and at a global scale. A fixed effects panel model revealed a strong own-country preference. While online popularity increased with the duration of the Tour, race incidents strongly influenced online popularity. Besides the yellow jersey, winning a stage was more important than wearing the green, white or polka dot jersey for most regions. Still, on a global scale, young cyclists’ online popularity benefited more from wearing the white jersey than from winning a Tour stage.

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“…During this period, 534 teams were registered in the first three world divisions. Mostly, cycling teams are also known as “trade teams,” or in French “groupes sportifs,” by UCI are enterprises who take their mains sponsors’ names . For example, the French team AG2R is operated by the trade team France Cyclisme.…”

Section: Objective Of This Surveymentioning

confidence: 99%

The team effect on doping in professional male road cycling (2005‐2016)

Aubel

Lefèvre

Goff

et al. 2019

Scandinavian Med Sci Sports

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This article questions organizations’ (clubs, teams, etc) responsibility in doping use from the case of anti‐doping rules violations (ADRVs) sanctioned by the Union Cycliste Internationale in professional cycling. We built a database with 271 caught riders among 10 551 professional riders employed from 2005 to 2016 in the three first world divisions. We developed a time‐discrete event history model with a multilevel perspective to consider if the ADRV is related to the characteristic of a rider's career path (level 1) and/or the team by which the rider is employed (level 2). Our results confirm two hypotheses: Beginning a career before 2005 or after the age of 22 increased the risk of being caught. Each additional year in the pack increased the risk, despite the fact that a sanctioned rider's career duration average is 7.8 years (3.9 for the others). These caught riders have experienced a more tumultuous career with team changes and an interrupted path. A 2.45 Median Odds Ratio led us to assert a team effect on ADRV. By a team residual effect calculation, we identify 17 teams with a significant effect within the 129 that experienced an ADRV. Our results allow us to emphasize that to understand doping we must take into account work and employment condition, as well as team's organization. This approach completes the dominant “methodological individualism” perspective that considers athletes as analytical units and provides guidelines to the anti‐doping bodies that focus their action on individuals.

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The Finances of Professional Cycling Teams

Cited by 8 publications

References 2 publications

Headwinds in sports sponsoring

Headwinds in sports sponsoring

Applying Google Trends’ Search Popularity Indicator to Professional Cycling

The team effect on doping in professional male road cycling (2005‐2016)

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