The Female Students Consumer Sentiment and Using of Mass Media

Abstract

The aim of this survey is recognition of the consumerism female's students with media. Today Consumerism is an important topic of research in the sociology and cultural studies and evaluates it as a matter of growing importance in Iran. Using the theory and models of persuasive communication to study the role of communication channels and the characteristics of individual contacts in the message consumption is discussed. The method used to survey and collect information from questionnaires and the sample of 420 students of Payam Noor University of Arak With multistage cluster sampling was conducted. The results show the characteristics of the individual variables, see the ads, self-promotion, there was a significant relationship with the consumerism. Varying degrees of consumerism has also been proposed as one of the messages and values remain in the media are more willing to absorb them. The results showed no relation between sex and watching variables and hypotheses Considered advertising campaigns and confidence to be confirmed in this regard.