The Features of Online Tourism Information towards Young Traveler Satisfaction: A Case of Kuching the City of Unity

Abstract

Nowadays, online information serves many functions. Despite solely for shopping purposes, the online platform has tremendously served the worldwide community for information search related to travelling. Hence, the features of online information are critically important to be investigated, in understanding the factors that lead to traveler satisfaction. This study investigates the features of online tourism information that lead to satisfaction of the domestic travelers from Peninsular Malaysia and Sabah to Kuching city of Sarawak Borneo. This study proposes two factors, namely credibility of information and segmentation of information. A total of 247 sets of questionnaires were completed by domestic travelers who visited Kuching city in the year 2015. It is evident that both credibility and segmentation of online tourism information have significant and positive relationships towards traveler satisfaction. In short, the findings of this study provide a better understanding on the credibility and segmentation of online tourism information from domestic traveler’s viewpoint.