The Favela as a Place for the Development of Smart Cities in Brazil: Local Needs and New Business Strategies

Abstract

Smart cities are a natural evolution of the concept of sustainable cities. These cities can be analyzed by social, economic, environmental, and technological biases. For this work, we chose the social and economic vision, with a special focus on the poorest and most vulnerable territories of Brazilian cities. These territories in Brazil are called slums, places of poverty but with opportunities for the development of the creative economy with its own brand. Seen by many in a simplistic way, summed up to be geographic spaces of drug circulation dominated by trafficking, Brazilian favelas have been consolidating themselves as a storehouse of innovative minds, a creative territory with multiple and complex cultures. These places today are capable of producing a positive image with potential for market exploitation. Therefore, the objective was to draw a relationship between the creative economy, branding and favelas, considering the concept of smart cities that include products and services from the slums. The present study shows the results of a survey and a bibliographic analysis based on the methodology Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA) and with parameters that took into account the favela, branding and the creative economy. Thus, we expect that it will be possible to point out ways to accelerate entrepreneurial actions and foster the development of these locations.

Gastronomy and Digitalization

“…Eating and drinking practices have changed in a period of about a thousand years, allowing the formation of today's eating styles. Innovative technologies used in the food industry, on the other hand, represent a series of changes in the processing of food products, such as the renewal of existing systemic features, the result of innovative food production, as well of revealing the functional aspects of food (Fuste-Forne and Jamal, 2020;Del Chiappa, Atzeni, and Loriga, 2019;Portugal et al, 2021). The subject examined within the scope of the research focuses on the elements of gastronomy and digitalization, and examined the relationship between food and technology in the related literature that focused on gastronomy.…”