“…In order to maintain financial viability, women increasingly gained off‐farm work . Increasingly, researchers are exploring gender, particularly the socioculturally constructed norms of masculinity as a gender identity, as a core determinant of problematic health behaviors and suicide . Some propose that constructed norms of a masculinity (eg, stoicism), for which rural men are extoled, can lock male farmers into a rigid social role that prevents them from seeking help and places them at greater risk for injury and fatality .…”