Abstract:This study attempt to explore the relationship of most fairness factors (distributive, procedural, and interactional) which in turn contribute significantly to customer trust and trustworthiness, whereby we consider the study investigation and finding as an important key success of existing companies as well as market entrants, as the challenges and fast growing characterizing the market with a wide increasing range of demands versus narrow offers, whereby this mismatch affecting the perceived fairness and tru… Show more
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