The Factors Affecting Personal Information Disclosure and Usage Continuance Intention on Mobile Social Networking Services

Abstract

Human life has been greatly changed by the explosive growth of the internet and social media. This paper explores the factors affecting the individual information disclosure and usage continuance intention on mobile social networking services. Therefore, this study is aimed to test hypothesesrelated to the proposed calculus theory rather than generate new hypotheses. Therefore, the present research study is deductive in nature and thus is consistent with the positivism paradigm. The present study intends to adopt a quantitative research strategy using a structured survey questionnaire. Questionnaires are prepared on a five-pointLikert scale and distributed to 180 individuals in the Klang Valley in Malaysia. Indeed, the opinions of the respondents are different from each other a non-probability sampling tool has been used. The results of the study were analyzed by Pearson correlation tests and indicate that several parameters are highly significant, including privacy concerns, perceived risk, information sensitivity, reliable beliefs, perceived usefulness, and relationships for disclosure. The information mentioned that the respondents notice in the disclosure of information and their intention to use it. Three factors, such as privacy concern, perceived risk, and information sensitivity, are associated negatively with significance towards the information discloser among the users of the mobile apps in social networks in Malaysia. The other three factors, such as trusting beliefs, perceived usefulness, and relationship building, are positively associated with information disclosure.

How do friendship artificial intelligence chatbots (FAIC) benefit the continuance using intention and customer engagement?

“…Previous research manifests that both the interactive effects of information sensitivity and anthropomorphic communication influence consumers' privacy concerns (Zeng et al, 2018), and privacy concerns negatively affect continuance using intention (Ghaderian & Wan, 2021). Analogously, we suppose that perceived warmth and perceived competence have diverse effects on the continuance using intention to FAIC for different levels of information sensitivity.…”