The face of the government: presence and responsibility in the Colombian peace process with the FARC‐EP

Abstract

The face of the government is the interface through which citizens come into contact with and perceive the government via representation and face‐to‐face encounters. This article focuses on Colombian government officials in charge of delivering ‘peace pedagogy’ to explain to society the peace negotiations with the FARC guerrillas, before and after a polarizing referendum which narrowly rejected the 2016 peace agreement that sought to end fifty years of war. It builds on their idiom of ‘giving face’ (dar la cara), denoting the work of representing the government to society in face‐to‐face encounters and assuming responsibility as the government, and explores its resonance with academic and popular discourses about the state having many ‘faces’. It brings this idiom, and theories of the face, into the anthropology of the state, calling for the study of governments as discrete entities within states, and examining the way that a government's overarching character or ‘face’ is interactively co‐produced in the public gaze through embodied acts of representation by officials with their audiences, and intertwined with people's macro‐political opinions. It offers a framework for analysing government‐society relations, giving insight into how all governments ‘face’ society, and highlights presence and responsibility as key dimensions of this relationship.