The Extent of Utilization of E-Marketing Application by Small and Medium Enterprises in South Eastern States of Nigeria

Eze, Peace; Obikeze, C. O.

doi:10.12816/0046762

Cited by 2 publications

(7 citation statements)

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“…Knowledge advancement in the application of e-business and transactions has the potentials for creating not only business opportunities for SMEs but also capable of eliminating perceived threats and hiccups in business (Eze & Obikeze, 2017). In line with the opinion of Berisha-Namani, (2009) e-business has a significant impact on SMEs operations and is crucial for their survival and growth.…”

Section: Introductionmentioning

confidence: 89%

“…This is the transfer of information in terms of invoice through the electronic means (settlement and payment) between business partners i.e. sellers to buyers (Eze & Obikeze, 2017). According to Ascerria (2012), it is a fundamental element of an effective financial delivery chain which allows for entering the enterprise internal processes into the payment system.…”

Section: E-invoicingmentioning

confidence: 99%

“…E-invoicing is seen as a major variable in modern business transaction for secured and economic version than the paper invoicing. It facilitates transfer of invoice information from the issuer's account in the accounting system directly to the recipient of financial administration on the internet (Eze & Obikeze, 2017). In support of the above assertion, Davidson (2012) viewed e-invoicing as faster, more efficient and reliable means in reducing operational cost and improvement in the asset management and capital.…”

Section: E-invoicingmentioning

confidence: 99%

“…This model is an electronic market transaction platform whereby business organizations, government and other agencies depends on computer-to-computer as a means of communications because of its fast, economical and dependable manner to conduct business transactions (Eze & Obikeze, 2017).…”

Section: Business To Business (B2b)mentioning

confidence: 99%

“…The choice of knowledge advancement is at the prerogative of the owners and managers of businesses and successful companies that embrace internet technologies through advancement in knowledge are often those whose owners and managers take on the role as innovation champion (Eze & Obikeze, 2017).…”

Section: Introductionmentioning

confidence: 99%

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Knowledge Advancement and Application in E-business for SME’s in Nigeria: An Epilogue (A Case of Delta State)

Omede

Ejeh²

2020

MAJ

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SMEs continuously seeking for knowledge advancement to improve their performance and keep pace with the new ways of doing business, the acquisition of knowledge equip SMEs to come to terms with the realities of the new order. This study examined knowledge advancement and application in e-business for SMEs in Nigeria. To achieve these laudable objectives two hypotheses were formulated to establish whether or not there is a relationship existing between the two intervening variables i.e. knowledge advancement and application in e-business and the growth and development for SMEs in Nigeria in general and Delta state in particular. Survey research design was adopted, while data were obtained from structured questionnaire and analyzed using Pearson’s product-moment coefficient of correlation. From the analysis, the results indicated that there is an existing relationship between the variables. Based on the findings it was concluded that for SMEs to stand the test of time, the need to continue to seek for new ways of doing business and innovation becomes imperative. Among others, the study recommended that SMEs should embark on intensive training, skill acquisition and development exercise to keep pace with the new order.

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Section: Introductionmentioning

confidence: 89%

Section: E-invoicingmentioning

confidence: 99%

Section: E-invoicingmentioning

confidence: 99%

Section: Business To Business (B2b)mentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Knowledge Advancement and Application in E-business for SME’s in Nigeria: An Epilogue (A Case of Delta State)

Omede

Ejeh²

2020

MAJ

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Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises in Anambra State

Njelita, Chukwudi,

Onyeagwara, Chukwuemeka .O. (PhD.),

Ekwunife Gabriel Okafor

2023

Int. j. manag. entrep. res

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Social media marketing is an essential tool for businesses looking to capitalize on the opportunities presented by digitalization, increased online presence, and widespread mobile phone usage. By leveraging these platforms, businesses can enhance their competitiveness in terms of market share, sales growth, customer patronage, customer retention, customer brand loyalty, and market reach. In this study, we examined the impact of online marketing on the performance of small and medium-scale enterprises in Anambra state, with a specific focus on the influence of social media marketing on customer satisfaction/loyalty and market share. Using a survey design, we conducted our research in Onitsha, Anambra State, targeting a population of 50,213 employees and operators from 2,233 registered SMEs (SMEDAN, 2021). With a 95% confidence level and employing the Alien Taro Yamane (1967) method, we arrived at a sample size of 397. Through the use of questionnaires, we collected primary data, which we presented in tables and simple percentages. To test our hypotheses, we employed simple regression analysis in SPSS. Our findings revealed that social media marketing significantly influences customer satisfaction/loyalty and market share. Based on these results, we recommend that businesses develop comprehensive plans and allocate budgetary resources towards. Keywords: Online Marketing, Social Media, Customer, SME, Satisfaction, Loyalty, Market Share.

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The Extent of Utilization of E-Marketing Application by Small and Medium Enterprises in South Eastern States of Nigeria

Cited by 2 publications

References 0 publications

Knowledge Advancement and Application in E-business for SME’s in Nigeria: An Epilogue (A Case of Delta State)

Knowledge Advancement and Application in E-business for SME’s in Nigeria: An Epilogue (A Case of Delta State)

Impact of Online Marketing on the Performance of Small and Medium Scale Enterprises in Anambra State

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