The extent and nature of food advertising to children on Spanish television in 2012 using an international food-based coding system and the UK nutrient profiling model

Royo-Bordonada, Miguel Ángel; León-Flández, K.; Damián, Javier; Bosqued-Estefanía, María José; Moya-Geromini, María Ángeles; López-Jurado, L.

doi:10.1016/j.puhe.2016.03.001

Cited by 28 publications

(26 citation statements)

References 32 publications

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“…Baby and toddler milk formula and dietary supplements were identified as two major product types being promoted on Hong Kong television. Regarding food categories, non-core products were the most frequently advertised (35•2 % of food advertisements) in Hong Kong, which is in line with international studies (19)(20)(21)(22)(23)(24) . The rate of non-core product advertising in Hong Kong was 2•3 advertisements per channel hour, which is lower than the reported global average of 3•4 (20) and the Asia-Pacific average of 6•0 (22) .…”

Section: Discussionsupporting

confidence: 80%

“…Previous studies on the extent and nature of television food advertising concluded that the non-core food advertising rate was higher during children's viewing time (19)(20)(21)(22)(23)(24) . On the contrary, the literature shows that prime time is more likely to be associated with the airing of advertisements for non-core products than advertisements for core products (defined as items that form part of a healthy diet such as vegetables and fruits) (25)(26)(27)(28) .…”

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confidence: 98%

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Non-core food product advertising on free-to-air television in Hong Kong

Cheung

Louie

2020

Public Health Nutr.

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Objective: To study the extent and nature of free-to-air television advertisements for non-core products (e.g., fast food or soda) directed at children in Hong Kong. Design: Television programs from two major Hong Kong free-to-air television channels airing between 06.00 and 24.00 hours from October 2018 to January 2019 were recorded. Eight nonconsecutive days (four weekdays and four weekend days) were selected for analysis. Pearson’s χ2 tests were conducted to compare the pattern of food advertisements by program categories, days of the week, television viewing periods and persuasive marketing techniques. Setting: Free-to-air television programs. Participants: Not applicable. Results: Of the 10 348 commercials identified, 18·4 % were for foods, and 35·2 % of these were for non-core items. Baby and toddler milk formula (19·5 %) were the most advertised food products, while the most frequently advertised non-core food was fast foods (12·3 %). There was a higher non-core to core product ratio during prime time than the children’s time slot (7 v. 1·7). Non-sports celebrity endorsement (27·1 %) was the most frequently used persuasive marketing technique overall, while that for non-core products was sensory characteristics (38·2 %). Most food product placements recorded were non-core products, mentions of local and fast food restaurants and recipe additions. Conclusions: Non-core products were highly advertised in Hong Kong, while core product advertising was infrequent. Regulations on junk food advertising in Hong Kong should focus on prime time, as well as on food product placement, to reduce children’s exposure to persuasive junk food marketing.

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Section: Discussionsupporting

confidence: 80%

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confidence: 98%

Non-core food product advertising on free-to-air television in Hong Kong

Cheung

Louie

2020

Public Health Nutr.

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“…This condition is a serious problem for public health, not only because of the extra medical cost of millions of euros [1], but also because of its impact on physical and psychological factors among minors [2,3]. Advertising is one of the factors that greatly favors the obesogenic environment: Spanish children are exposed to an average of 9000 TV advertising campaigns per year [4], and the vast majority of these advertisements are for products of little or no nutritional value [5].…”

Section: Introductionmentioning

confidence: 99%

“…Scientific research carried out in Spain so far has focused on the study of how advertising presents low nutritional value foods to children, and how that presentation violates the PAOS Code. Images, speech and the use of licensed or famous characters [4,5,20,25,32,33] are some of the analyzed aspects in relation to food advertising aimed at children. These studies, however, have focused specifically on television advertising, and have not taken other media into consideration.…”

Section: Introductionmentioning

confidence: 99%

Soft Drinks and Sugar-Sweetened Beverages Advertising in Spain: Correlation between Nutritional Values and Advertising Discursive Strategies

Blasco

Jiménez-Morales

2020

IJERPH

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Spain ranks fifth among European countries for childhood obesity. Sugar-sweetened beverages (SSBs) and soft drinks (SDs) are consumed by 81% of the Spanish children weekly. Advertising is one of the factors that contributes to an obesogenic environment. This study correlated longitudinally the nutritional values of SSBs and SDs and advertising discursive strategies between 2013 and 2018 for all media. A mixed-methods approach was applied that included a quantitative analysis of advertising spend data, a content analysis and a study of the discursive strategies used in advertisements. In addition, the Nutri-score system was used in order to determine the nutritional quality of the beverages. The results were analyzed applying the Spanish advertising regulatory framework for obesity prevention. The main findings indicate an association between low nutritional value beverage advertisements and a discourse based on hedonistic elements. In order to prevent childhood obesity in Spain, a stricter regulation of advertising is necessary, especially in aspects such as the language used to present products and celebrity endorsements.

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“…La limitación de la exposición de los niños a la publicidad de alimentos y bebidas no saludables es una de las medidas de prevención de la obesidad infantil más coste-efectivas (94) . En España, esta materia la regula el código PAOS, que se ha mostrado incapaz de limitar la exposición de los niños a la publicidad de alimentos y bebidas no saludables (95) , por lo que es preciso instaurar un sistema de pro-tección eficaz, que evite la exposición de los menores a este tipo de publicidad. Además, la mayoría de productos anunciados en España con declaraciones de salud o nutricionales tampoco son saludables, pudiendo inducir a confusión a los niños y sus padres (96) , por lo que este tipo de alegaciones deberían regularse, impidiendo que pueda hacerse uso de las mismas en alimentos y bebidas no saludables.…”

Section: Dietaunclassified

Adaptación española de las guías europeas de 2016 sobre prevención de la enfermedad cardiovascular en la práctica clínica

Royo-Bordonada

Armario

Bejarano

et al. 2017

SEMERGEN - Medicina de Familia

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The VI European Guidelines for Cardiovascular Prevention recommend combining population and high-risk strategies with lifestyle changes as a cornerstone of prevention, and propose the SCORE function to quantify cardiovascular risk. The guidelines highlight disease specific interventions, and conditions as women, young people and ethnic minorities. Screening for subclinical atherosclerosis with noninvasive imaging techniques is not recommended. The guidelines distinguish four risk levels (very high, high, moderate and low) with therapeutic objectives for lipid control according to risk. Diabetes mellitus confers a high risk, except for subjects with type 2 diabetes with less than <10 years of evolution, without other risk factors or complications, or type 1 diabetes of short evolution without complications. The decision to start pharmacological treatment of arterial hypertension will depend on the blood pressure level and the cardiovascular risk, taking into account the lesion of target organs. The guidelines don't recommend antiplatelet drugs in primary prevention because of the increased bleeding risk. The low adherence to the medication requires simplified therapeutic regimes and to identify and combat its causes. The guidelines highlight the responsibility of health professionals to take an active role in advocating evidence-based interventions at the population level, and propose effective interventions, at individual and population level, to promote a healthy diet, the practice of physical activity, the cessation of smoking and the protection against alcohol abuse.

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The extent and nature of food advertising to children on Spanish television in 2012 using an international food-based coding system and the UK nutrient profiling model

Cited by 28 publications

References 32 publications

Non-core food product advertising on free-to-air television in Hong Kong

Non-core food product advertising on free-to-air television in Hong Kong

Soft Drinks and Sugar-Sweetened Beverages Advertising in Spain: Correlation between Nutritional Values and Advertising Discursive Strategies

Adaptación española de las guías europeas de 2016 sobre prevención de la enfermedad cardiovascular en la práctica clínica

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