The extended theory of planned behaviour model and national parks visitors' pro-environmental binning behaviour: A cross-cultural perspective

Esfandiar, Kourosh; Pearce, Joanna; Dowling, Ross; Goh, Edmund

doi:10.1016/j.jort.2022.100602

Cited by 13 publications

(5 citation statements)

References 79 publications

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“…Although several scholars argue that the COVID-19 pandemic has made it more challenging for consumers to engage in certain environmentally friendly behaviors, such as green consumption, as the consequences of social distancing made by the government (Cheah and Aigbogun, 2022), other studies reported that it is relatively simple and easy to purchase proenvironmental products in the post-pandemic era (Sun et al, 2022). Being consistent with prior studies applied the TPB (Esfandiar et al, 2023;Sun et al, 2022), our findings also indicate that attitudes toward green products, subjective norms and perceived behavioral control acts as stimuli of green purchase intention.…”

Section: Structural Model and Indirect Effectssupporting

confidence: 66%

“…Some prior studies about pro-environmental behaviors, such as travelers' green lodging (Han, 2015), Instagram user's eco-driving, eco-shopping, waste reduction and conservation (Wallace and Buil, 2023), electric bike users' battery recycling behavior (Lou et al, 2022) and parks visitors' pro-environmental binning behaviors (Esfandiar et al, 2023) have proved that attitudes, subjective norms and perceived behaviors were identified as essential antecedents of pro-environmental intentions. Additionally, while the literature on pro-environmental consumption has established that intention is the primary predictor of actual behavior (Tawde et al, 2023;Thi Nguyen and Dang, 2022), it is important to notice that some consumers who express a strong intention to engage in pro-environmental consumption do not actually follow through with green purchasing behavior (Nguyen et al, 2018), leading to "green gap" in the literature (ElHaffar et al, 2020).…”

Section: 25mentioning

confidence: 99%

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“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

Duong,

Nguyen,

Doan

et al. 2023

MEQ

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PurposeLittle is known about how religious beliefs can motivate consumers to behave more pro-environmentally. Drawn on an integrated model of the theory of planned behavior, the norm activation model and the self-determination theory, this study aims to explore the effects of religious beliefs (especially, karmic beliefs (KB) and beliefs in a just world (BJW)) on consumers' pro-environmental behavior.Design/methodology/approachA sample of 736 consumers recruited from the eight most populous cities in Vietnam using the mall-intercept survey approach and structural equation modeling (SEM) was utilized to test the hypothesized model and hypotheses.FindingsThe findings indicate that KB and BJW can increase consumers' green intrinsic motivation, which subsequently encourages them to engage in pro-environmental consumption. Moreover, awareness of consequences (AOC) and ascription of responsibility (AOR) serially indirectly inspire consumers' sustainable consumption through serial mediators, including personal norms (PN), attitudes toward green products and green purchase intention.Practical implicationsBased on the findings, some theoretical and managerial implications for pro-environmental consumption are provided.Originality/valueThe study offers fresh perspectives on the role of religious beliefs in pro-environmental research. Additionally, this study sheds new light on the marketing literature by integrating the theory of planned behavior (TPB) and norm activation model (NAM) with self-determination theory (SDT) to explore the underlying mechanisms and effects of psychological components on consumers' pro-environmental behaviors.

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Section: Structural Model and Indirect Effectssupporting

confidence: 66%

Section: 25mentioning

confidence: 99%

“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

Duong,

Nguyen,

Doan

et al. 2023

MEQ

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“…This comprehensive review reveals significant advancements in the model's effectiveness by integrating additional constructs into NAM. Expanding the scope within pro-environmental contexts involves diverse elements, such as belief in benefits, knowledge, values, risk perception, self-identity, motivation, subjective norms, attitude, and perceived behavioral control as supplementary constructs to enhance NAM predictability (e.g., Ru et al, 2018;Khan et al, 2019;Agag & Colmekcioglu, 2020;Zhang et al, 2020;Irfan et al, 2021;Liu et al, 2021;Masrahi et al, 2021;Alomari et al, 2022;Elahi et al, 2022;Hasheem et al, 2022;Javid et al, 2022;Lou et al, 2022;Pagliuca et al, 2022;Singha et al, 2022;Tang et al, 2022;Ali et al, 2023;Esfandiar et al, 2023;Long et al, 2023;Maminirina et al, 2023;Mu et al, 2023;Ong et al, 2023;Shanmugavel & Balakrishnan, 2023;Sogari et al, 2023;Tan et al, 2023) While recognizing the value of NAM's original constructs, current research advocates for their expansion by integrating additional factors to improve the predictive accuracy of individuals' pro-environmental behavior. Similarly, in studies focusing on pro-environment behavior, augmenting constructs like benefit beliefs have demonstrated enhanced predictive capability (e.g., Wang et al, 2018;Bobeth & Kastner, 2020).…”

Section: Discussionmentioning

confidence: 99%

“…Additionally, constructs (e.g., subjective norm, attitude, and perceived behavioral control) from theory of planned behavior are highlighted for their substantial roles in enhancing the predictability of norm activation model (Khan et al, 2019;Irfan et al, 2021;Liu et al, 2021;Alomari et al, 2022;Elahi et al, 2022;Hasheem et al, 2022;Javid et al, 2022;Lou et al, 2022;Esfandiar et al, 2023;Long et al, 2023;Maminirina et al, 2023). Yet, conflicting findings persist regarding the relationship between subjective norms and behavioral intentions, often contingent on cultural settings or organizational constraints.…”

Section: Discussionmentioning

confidence: 99%

“…Only a small portion (around 2%) of the research originated directly from the fundamental constructs of NAM itself, while about 58% incorporated concepts from other behavioral models into NAM and about 39% integrated NAM with other behavioral theories such as the integration of NAM with VBN by Ho and Tang (2022), or TPB by Maminirina et al, 2023. The majority (58.49%) utilized an expanded version of NAM, as evidenced by studies (Khan et al, 2019;Agag & Colmekcioglu, 2020;Liu et al, 2021;Irfan et al, 2021;Alomari et al, 2022;Elahi et al, 2022;Hasheem et al, 2022;Javid et al, 2022;Lou et al, 2022;Ali et al, 2023;Esfandiar et al, 2023;Long et al, 2023). These findings underscore the researchers' inclination toward extending NAM to boost the original model's predictive power in proenvironmental research.…”

Section: Table 3: Journals By the Number Of Publicationsmentioning

confidence: 99%

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Pro-Environmental Conservation Behavior Through the Lens of Norm Activation Model: A Systematic Review (2018–2023)

Muhammad Jaffar,

Abdul Latiff

2024

PaperASIA

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Environmental psychology has exhibited a notable propensity for promoting pro-environmental conduct as a feasible strategy for confronting environmental issues and fostering sustainable development. Recent research has incorporated the norm activation model (NAM) into several investigations concerning individual and organizational pro-environmental conservation behaviors. The objectives of this literature review were to: 1) examine pro-environmental behaviors previously studied using the NAM framework; and 2) analyze the extended NAM components. 3), understanding NAM construct framing; 4), finding environmental studies' NAM model theories; and 5), assessing variables' importance and linkage, including mediating variables. This review employed a systematic literature review encompassing 53 articles published from 2018 to 2023. The results indicated that 98.11 percent of studies employed NAM by integrating additional constructs to improve its ability to predict environmentally friendly behavior. About 39.62% of research included constructs from other theories to improve the main theory's predictive power. TPB was heavily integrated into the NAM model. The results of the review also indicate that NAM is a strong paradigm for explaining pro-environmental behavior when combined with relevant constructs. Its application differs between core factors like personal norms, awareness of consequences, and ascription of responsibility and literature-introduced notions like motivation, risk, benefits, beliefs, knowledge, personality, and cultural values. These additional factors may greatly affect human pro-environmental behavior, drawing attention to using NAM in environmental behavior studies in new ways.

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Closing nature connectedness to foster environmental culture: investigating urban residents’ utilization and contribution to parks in Vietnam

Khuc,

Tran,

Thinh

et al. 2024

Discov Sustain

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This study aims to investigate the potential for enhancing financial contributions to nature conservation and/or environment protection contributed by citizens and/or the private sector in Vietnam. Specifically, the study empirically examines the antecedents of the utilization patterns and financial contribution of city dwellers to public and national parks. We introduce and use a novel CBMM analytic method (Bayesian mindsponge mindspongeconomics combined with Culture Tower) to analyze the dataset of 535 Vietnamese urban residents surveyed in late 2020. Empirical results demonstrate that the more frequently individuals visit parks, the more likely they are to contribute financially to projects in parks as a whole. In addition, having trees in the house positively correlates with donations to national park conservation projects, while the intention to visit a national park in the next 12 months encourages urban residents to contribute to planting projects in public parks. These results suggest that improved environmental literacy and nature connectedness can help encourage citizens to act collectively to help alleviate the financial burden in dealing with environmental issues. We also found that the increased frequency of bushmeat consumption impedes people’s intention to support conservation projects, implying that the consumer culture of nature might be a hindrance in the efforts to engage the public. Based on the findings, this study offers not only the key solution to alleviate financial burdens for nature conservation but also paves the way to nurture and foster environmental culture associated with closer nature connectedness and improved consumption culture for a sustainable future in years to come.

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The extended theory of planned behaviour model and national parks visitors' pro-environmental binning behaviour: A cross-cultural perspective

Cited by 13 publications

References 79 publications

“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

“I do believe in karma”: understanding consumers' pro-environmental consumption with an integrated framework of theory of planned behavior, norm activation model and self-determination theory

Pro-Environmental Conservation Behavior Through the Lens of Norm Activation Model: A Systematic Review (2018–2023)

Closing nature connectedness to foster environmental culture: investigating urban residents’ utilization and contribution to parks in Vietnam

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