The Exploration for Acceptance Level of NFT Purchasing in Thailand

Abstract

This movement came from the NFT purchasing Metaverse in worldwide countries. The metaverse is adopted in Thailand. Thai citizens access the virtual world to achieve plentiful activities such as joining the game and buying a digital product called NFT. Thus, people use actual payment and exchange an NFT on the metaverse. However, the level of acceptance regarding the NFT purchasing of Thai customers is an important issue that should be concerned. This study explores concerning to Thai perception related to NFT purchasing on the metaverse from 461 target respondents who purchased an NFT on the Metaverse. The exploration result covers 9 factors: personal innovativeness, perceived enjoyment, ease of use, visual attractiveness, perceived risk, social influence, facilitating condition, price value and intention to purchase.

Analysis of Buying, Selling, and Leasing Virtual Land in the Metaverse: A Perspective from Sharia Economic Law

“…20 NFT is also defined as a digital asset in the blockchain network that has a unique identification code and metadata that differs from one another. 21 NFT represents or represents various types of goods, both tangible and intangible with value that cannot be replaced, exchanged or matched with other digital assets because of its unique nature. 22 Each NFT has a record of transactions recorded in the blockchain network.…”