“…Indeed, people commonly seek to achieve a superior position vis-à-vis others in a variety of contexts, from daily social situations to organizational settings and market transactions (De Botton, 2004;Festinger, 1954;Frank, 1985;Podolny, 2005;Porter, 1979). Although past psychological research valued the study of competition (Deutsch, 1949;Gardner, 1939;Hastorf & Cantril, 1954;Triplett, 1898;Vaughn & Diserens, 1938;Whittemore, 1924Whittemore, , 1925, social comparison scholarship has paid relatively little attention to this important social dynamic in recent decades. Instead, much of the study of competition has been relinquished to other disciplines-most notably economics and business but also sociology, political science, and more (e.g., Axelrod, 1984Axelrod, , 1997Carlton & Perloff, 2005;Podolny, 2005;Porter, 1979;Spence, 1973).…”