The expected and unexpected media effects on youth’s (mis)perceptions of peer norms: Chinese college students’ overestimation of peer smoking prevalence

Wang, Mena Ning; Jiang, Li

doi:10.1080/17544750.2016.1202851

Cited by 3 publications

(3 citation statements)

References 46 publications

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“…The positive associations of presumed media influence on others with the three dimensions of perceived social norms of making more purchases are congruent with the research reviewed earlier (e.g., Ho et al, 2014Ho et al, , 2016Ho et al, , 2020aWang and Jiang, 2017;Hong and Kim, 2019). These results are indicative of people aligning their own standard for making more purchases with their presumption of others being influenced to do so.…”

Section: Predicting the Social Norms Of Making More Purchasessupporting

confidence: 86%

“…Based on the notion of group norms, people tend to adjust their thoughts and behaviors either to gain acceptance or to prevent receiving sanctions for non-compliance (Hogg, 2016). Past research provided evidence of the positive association among the first component of the IPMI model, the three dimensions of perceived social norms, and behavioral intention (Ho et al, 2014(Ho et al, , 2016(Ho et al, , 2020a(Ho et al, , 2022Wang and Jiang, 2017;Hong and Kim, 2019). Building on the IPMI research that considered the three dimensions of social norms, we posit: H 7 : Presumed media influence of media content (a) on the general public's buying patterns and (b) on the government's assurance of ample goods supply are positively associated with perceived descriptive norms of making more purchases.…”

Section: Perceived Social Normsmentioning

confidence: 99%

“…Arguably, positive and negative presumptions of media influence on others develop in response to media viewers' attention to content with positive and negative representations of societal matters. IPMI research developed with explications of the attention construct along positive and negative dimensions (e.g., attention to pro-smoking and anti-smoking contents; civil and uncivil comments; Paek, 2009;Yoo et al, 2016;Wang and Jiang, 2017;Wang and Kim, 2020). Scholars also explicated the attention construct along possible aspects of societal matters (e.g., healthy living: attention to content on healthy eating and exercising; health matters: attention to content on safe sex, nutritional diet, and skin cancer; Ho et al, 2016;Hong and Kim, 2019).…”

mentioning

confidence: 99%

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Public buying behaviors during the COVID-19 pandemic: the influence of attitude and perceived social norms from a presumed media influence perspective

Goh

2023

Front. Commun.

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Episodes of mass buying occurred in many parts of the world during the COVID-19 pandemic in 2020. This study applied the influence of presumed media influence model (IPMI) model to examine the development of intention to make more purchases during the pandemic in Singapore. The results, which were based on a sample of 1,007 Singaporeans, showed that presumption of media influence on others positively predicted intention to make more purchases, through attitude toward making more purchases and perceived subjective norms of making more purchases. These psychological and behavioral outcomes were associated with people's attention to media content that reflected the mass-buying episodes in Singapore and the government's attempt at assuring citizens that the country maintains an ample supply of goods during the pandemic. The positive associations in the IPMI model lend a media and communication perspective to explain the common proposition that consumers reacted to the social norms of making more purchases during the pandemic. The theoretical implications for future IPMI studies and practical implications for key stakeholders are discussed.

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