Abstract:The purpose of this study is to explain and analyze people’s perceptions of medicinal plants in Medan seen from personal factors, group influence factor, cultural factor, cultivation and marketing of medicinal plants in Medan. The population was all people of Medan who used traditional medicinal plants that were randomly selected to be used as research samples. Primary data were obtained using a questionnaire and using a Likert Scale analysis tool and confirmatory factor analysis using AMOS software. The resul… Show more
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