The existence and persistence of the pay-per-use bias in car sharing services

Dowling, Katharina; Manchanda, Puneet; Spann, Martin

doi:10.1016/j.ijresmar.2020.09.008

Cited by 15 publications

(4 citation statements)

References 20 publications

(28 reference statements)

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“…Lovelock and Gummesson (2004) proposed that pricing access-based services should relate to units of time but also noted that pricing schemes may need to be modified according to circumstance. Dowling et al 's (2020) analysis of how users choose between different payment plans showed that carsharing customers typically opt for pay-per-use favor flexibility but tend to underestimate their usage. In general, further research is warranted on perceived utility and willingness to pay, as this may yield solutions to issues of scalability and stakeholder goal alignment.…”

Section: Discussion and Research Agendamentioning

confidence: 99%

Carsharing: a systematic literature review and research agenda

Nansubuga

Kowalkowski

2021

JOSM

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PurposeFollowing the recent surge in research on carsharing, the paper synthesizes this growing literature to provide a comprehensive understanding of the current state of research and to identify directions for future work. Specifically, this study details implications for service theory and practice.Design/methodology/approachSystematic selection and analysis of 279 papers from the existing literature, published between 1996 and 2020.FindingsThe literature review identified four key themes: business models, drivers and barriers, customer behavior, and vehicle balancing.Practical implicationsFor managers, the study illuminates the importance of collaboration among stakeholders within the automotive sector for purposes of widening their customer base and maximizing utilization and profits. For policy makers, their important role in supporting carsharing take-off is highlighted with emphasis on balancing support rendered to different mobility services to promote mutual success.Originality/valueThis is the first systematic multi-disciplinary literature review of carsharing. It integrates insights from transportation, environmental, and business studies, identifying gaps in the existing research and specifically suggesting implications for service research.

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Section: Discussion and Research Agendamentioning

confidence: 99%

Carsharing: a systematic literature review and research agenda

Nansubuga

Kowalkowski

2021

JOSM

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“…The sharing economy functions according to the notion of someone offering the unused capacity of an asset they own for sharing with others who need the asset but do not want to purchase it outright (Schor & Frenken, 2019). The difference between owning and sharing a product lies in cost-effectiveness (Dowling et al, 2021). Traditional business models are no longer valid in the sharing economy.…”

Section: Definition Of the Sharing Economymentioning

confidence: 99%

Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?

Pelech¹

2023

CEBR

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The sharing economy is an interesting socio-economic system that has been studied by many researchers worldwide. It is an area that will affect the patterns of behaviour, processes, and thinking experienced in various fields. The sharing economy is specific in that some people who have an asset they do not fully use may be willing to share it with consumers who do not have the asset but need it for a specific reason but are unable to or do not want to buy it. Platforms operating in the sharing economy need to know whom to target with their marketing strategy to spend marketing costs effectively. We used cluster analysis, chi-square test, Kruskal-Wallis test, and descriptive analysis of data collected from 684 respondents across Generations X, Y, and Z within the Czech Republic. We identified who constitutes the general supply and demand of unused assets. While the willingness to supply prevails among Generation Y, the willingness to demand prevails among Generation Z. For Generation X, the willingness to supply and the willingness to demand are almost equal. Using cluster analysis, we defined three basic groups of participants in the sharing economy: double-sided active participants, one-sided active participants, and inactive participants. We summarise new findings not only from a theoretical but also from a practical perspective. Implications for Central European audience: Platforms active in the sharing economy may better understand Czech customers regarding their supply and demand of unused assets. The results could also be useful for managers in other countries of the Central European region. The findings may help to enrich the theoretical knowledge of the sharing economy and its impact on marketing. Platforms can save money on marketing communications by focusing their marketing communications on a specific generation.

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“…For instance, in pay-per-use BMs (Chun, 2020 ), on-demand printing and car sharing services, consumers only pay for the unit of service they need to use without gaining product ownership (Bocken et al., 2018 ). Furthermore, consumers become more conscious about pricing (Chun, 2020 ; Dowling et al., 2020 ) and consumption patterns and companies take more responsibility for inefficiencies in their products’ life cycles (Bocken et al., 2018 ; Gebauer et al., 2017 ; Sato & Nakashima, 2020 ). Similarly, manufacturers can make their operations more sustainable and more profitable by focussing on services that extend the efficiency and value of their products (Rothenberg, 2007 ).…”

Section: Background Literaturementioning

confidence: 99%

Green and sustainable business models: historical roots, growth trajectory, conceptual architecture and an agenda for future research—A bibliometric review of green and sustainable business models

Najmaei

Sadeghinejad

2022

Scientometrics

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Over the last two decades, green and sustainable business models (GnSBMs) have become a prominent topic of discussion among scholars, practitioners and policymakers. Preponderance of research and an increasing global pressure to adopt GnSBMs necessitate a comprehensive understanding of the state of research on GnSBMs. Towards this end, we extracted 851 publications on GnSBMs from the Scopus database and employed a series of bibliometrical techniques to: (1) explore the historical roots and sleeping beauties, (2) assess the life cycle, (3) map the conceptual evolution and (4) propose a research agenda for this growing field. Our analysis revealed that research on GnSBMs is moving from a multidisciplinary to an interdisciplinary domain. Its historical roots can be traced to the pioneering works on business strategy in the 1950s, environmental science in the early 1960s and stakeholder theory in the 1980s. Life cycle analysis indicated that research on GnSBM went through an introductory stage from 2002 to 2013 and then began to rapidly grow in 2014, and this growth is forecast to continue until circa 2040. The conceptual structures from 2002 to 2013 and 2014 to 2020 were mapped and an agenda for future research was proposed. Supplementary Information The online version contains supplementary material available at 10.1007/s11192-022-04577-2.

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The existence and persistence of the pay-per-use bias in car sharing services

Cited by 15 publications

References 20 publications

Carsharing: a systematic literature review and research agenda

Carsharing: a systematic literature review and research agenda

Marketing Perspectives on Supply and Demand in the Sharing Economy: Who Are the Target Generations?

Green and sustainable business models: historical roots, growth trajectory, conceptual architecture and an agenda for future research—A bibliometric review of green and sustainable business models

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