On Class, Race, and Educational Reform 2023
DOI: 10.5040/9781350212411.0015
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The Exigency of Radical Class Politics

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“…The third example consists of the deeper analysis of reputation management through branding and re-branding activities, including logos and mission statements, at different universities in Hong Kong. With the help of three case studies, Lam (2023) shows that, in particular global rankings, related competition for ranking positions, and other scarce goods for which universities compete (attention, reputation, personnel, students, etc.) have an impact on universities as strategically acting organizations.…”
Section: Empirical Illustrationsmentioning
confidence: 99%
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“…The third example consists of the deeper analysis of reputation management through branding and re-branding activities, including logos and mission statements, at different universities in Hong Kong. With the help of three case studies, Lam (2023) shows that, in particular global rankings, related competition for ranking positions, and other scarce goods for which universities compete (attention, reputation, personnel, students, etc.) have an impact on universities as strategically acting organizations.…”
Section: Empirical Illustrationsmentioning
confidence: 99%
“…As diverse as these targeted audiences are, so are the related university communication strategies. With a lot of empirical data, Lam (2023) shows that different ‘imagined communities’ are addressed in a highly strategic way, while communicative action in the sense of Habermas (1984, 1987a) and related direct interaction is of minor importance. Equally important is that these efforts are not necessarily successful, and the pitfalls of strategically acting universities become apparent.…”
Section: Empirical Illustrationsmentioning
confidence: 99%
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