The examination of the relationship between experiential value and price fairness in consumers’ dining experience

Jin, Naeyhun; Merkebu, Jerusalem; Line, Nathaniel D.

doi:10.1080/15378020.2019.1592652

Cited by 23 publications

(24 citation statements)

References 58 publications

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“…Price is perceived fair when the price offered by the producer is reasonable (Nguyen & Meng, 2016). The consumers can evaluate price fairness by price transparency and the competitor's price (Jin, Merkebu, & Line, 2019). If the price is unfair, the consumer also feels mistreated by the company.…”

Section: N P R E S Smentioning

confidence: 99%

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

Simbolon

Handayani

Nugraedy

2020

Binus Business Review

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The research aimed to investigate the influence of product quality, price fairness, brand image, and customer value on purchase decision in the Low Cost Green Car (LCGC). The research applied a quantitative method with survey design. It was conducted in Auto2000 Jakarta with a sample of 100 Toyota Agya owners using an accidental sampling technique. Data analysis for hypothesis test used path analysis calculated with SPSS software. The research findings indicate that product quality, brand image, and customer value significantly influence the purchase decision of Toyota Agya consumers. Meanwhile, price fairness has no effect on the purchase decision. The results also show that product quality, price fairness, and brand image affect customer value. Based on these findings, in developing LCGC, manufacturers must pay attention to product quality, build brand reputation, and create more value for consumers.

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Section: N P R E S Smentioning

confidence: 99%

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

Simbolon

Handayani

Nugraedy

2020

Binus Business Review

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“…The influence of dining experiences on restaurant customers' behavioral intentions has been empirically tested (Chen et al, 2014;Ha and Jang, 2012;Jalilvand et al, 2017;Jin et al, 2019;Taylor et al, 2018). Restaurant atmosphere, service quality and food quality were found to positively affect customers' revisit intention and WOM intention (Ha and Jang, 2012).…”

Section: Image and Behavioral Intentionsmentioning

confidence: 99%

“…Playfulness signifies the emotional enjoyment of restaurant dining (Gallarza-Granizo et al, 2020;Mathwick et al, 2001). Aesthetics refers to the physical environment, describing the restaurant's ambiance, design, music and atmosphere (Chen et al, 2014;Jin et al, 2019;Wu and Liang, 2009). Service excellence reflects diners' appreciation of the service providers' expertise (Mathwick et al, 2001).…”

Section: Introductionmentioning

confidence: 99%

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Indirect customer-to-customer interactions and experiential value: examining solo and social diners

Han

Wen

Tang

et al. 2022

IJCHM

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Purpose This study aims to examine whether indirect customer-to-customer interactions (CCI) affect consumers’ behavioral intentions and how that effect is generated. It also explores the effect of dining experience on customer behavioral intentions and how that effect varies by party type. Design/methodology/approach The research consists of an experimental survey-based study of n = 491 real-world consumers from a marketing research panel. Structural equation models are analyzed to examine hypothesized relationships. Findings Indirect CCIs significantly affect all five dimensions of experiential value. Food and beverage (F&B) excellence, aesthetics and service excellence positively affect customer revisit intentions and word-of-mouth intentions via restaurant image. Furthermore, party type moderates the effect of aesthetics on behavioral intentions so that the effect is significant for the social diner group only. Customer return on investment and playfulness show non-significant impacts on behavioral intentions. Practical implications Managers should be aware that indirect CCIs influence all aspects of the restaurant experience. Since F&B excellence, aesthetics and service excellence affect restaurant image and behavioral intentions, management can operationalize these elements of service. The impact of aesthetics differs by consumers’ party type, enabling management to create unique servicescapes based on their target customer segment. Originality/value The study pioneers an investigation of how indirect CCI is associated with behavioral intentions through the mediating effects of experiential value and restaurant image. It contributes to the literature by examining how the impact of diners’ experiences differs by party type.

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“…It is an opportunity for restaurants to gain potential customers or at least capture their interest using photos. Research has indicated that a restaurant's aesthetic has a direct effect on a customer's satisfaction (Jin et al, 2019). Restaurants have become cognizant of this influence and have begun to plan their business models and interior design around how 'Instagrammable' they are (Newton, 2017).…”

Section: The Instagram Factormentioning

confidence: 99%

Palate: The App for Finding Restaurant Faster

Gioseffi¹

2021

Preprint

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This Major Research Project (MRP) aims to investigate the impact of the on-demand economy, millennials’ digital habits, and the emergence of super apps on the restaurant-finding process. Currently, restaurant-goers are presented with multiple specialty applications to complete different tasks when evaluating restaurants. The current process of deciding on a restaurant is both time-consuming and inefficient. This project aims to propose a solution to this problem in the form of an early-stage super app called Palate. Palate is a mobile application that aims to streamline the process of discovering restaurants from the moment a restaurant-goer begins their search to the moment they confirm a reservation. This paper will discuss design principles, theories of the on-demand economy, restaurant-goers digital habits, super apps and the rationale for designing a restaurant super app interface.

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The examination of the relationship between experiential value and price fairness in consumers’ dining experience

Cited by 23 publications

References 58 publications

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

The Influence of Product Quality, Price Fairness, Brand Image, and Customer Value on Purchase Decision of Toyota Agya Consumers: A Study of Low Cost Green Car

Indirect customer-to-customer interactions and experiential value: examining solo and social diners

Palate: The App for Finding Restaurant Faster

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