“…For a fraction of the cost, MOOCs promised to upend an inefficient and expensive university business model (C. M. Christensen, Horn, Caldera, & Soares, ; Selwyn & Bulfin, ). They provided an alternative path for nontraditional students to take college courses as tools of social mobility—everyone from the displaced U.S. worker in a rural town in need of college‐level job training (Baker, Bujak, & Demillo, ; C. M. Christensen et al., ), the next generation worker in Brazil eager to participate in the global knowledge economy (McAuley, Stewart, Siemens, & Cormier, ), and the tech‐savvy do‐it‐yourself millennial who grew up navigating social networks (Kamenetz, ).…”