The evolution of web pages for a strategic description of large firms

Abstract

Carefully examining the site map of a firm with a well-developed website can provide both patterns about its corporate strategyconsidering all the elements that surround the organizationand a primary source for benchmarking. Our paper's aim is to use this technique: (a) to highlight the key strategic management issues which affect the top large Spanish firms; and (b) to show trends identified amongst such companies during the last ten years. Our methodology consists of a content analysis focused on websites of the Ibex35 companies listed on the Spanish Stock Market. It includes drawing a comparison with these same websites as two photos with a difference of ten years. Rather than carrying out a breakdown of the businesses developed by each corporation, the appropriate approach is the assessment of their respective corporate principles, as this would allow for a better identification of the underlying managerial, organisational and strategic realities of these organisations. The results evidence the high usefulness of this technique when it comes to detecting the most significant strategic management issues faced by the leading large Spanish firms, as well as their evolution over time.

Competitive implications of quality assurance processes in higher education. The case of higher education in engineering in France

“…In order to address the research questions, the institutional web pages of 163 HEIs in the field of education in engineering have been analysed. The analysis of institutional web pages is a popular method to analyse different aspects of corporate strategy (Llopis, Gonzalez, & Gasco, 2019;Pant & Pant, 2018;Slivar & Kri zman Pavlovi c, 2012;Smith, 2017). The chosen population corresponds to the full list of institutions appearing in the 2018 ranking by L' Etudiant, a leading higher education journal.…”

A Magyar Multi Program második körös nevezőinek és nyerteseinek vizsgálata pénzügyi, regionális és szervezeti kultúra szempontból

“…A nemzetközi szakirodalomban is lehet találkozni ezen elemzési technika használatával, melyek bár heterogén mintákon, változatos kutatási irányokkal készültek, egyaránt az eredményeik hasznosságáról számolnak be a kutatások során (pl. : Catanzaro, Moore, & Marshall, 2010;Llopis, Gonzalez, & Gasco, 2019;Jonsen, Point, Kelan, & Grieble, 2021).…”

Changes in corporate websites and business activity: automatic classification of corporate webpages

“…Corporate websites help to obtain direct information about the strategic variables that can define firms and allow to describe the corporate profile of the firms (Llopis et al, 2019) and institutions as they are regularly updated by the firms and institutions themselves. Thus, firm data are available on corporate websites almost in real time (Crosato et al, 2021) and can therefore be considered up-to-date and reliable sources of information on the activities of firms and institutions that also reflect, to a large extent, their health and behavior.…”