The Evolution of the German Anti-food Waste Movement: Turning Sustainable Ideas into Business

Gollnhofer, Johanna Franziska; Boller, Daniel

doi:10.1007/978-3-030-20561-4_5

Cited by 5 publications

(6 citation statements)

References 37 publications

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“…The content proposed on 22 October 2016 (the post has totalled 1.5 million views) is emblematic in this sense: maybe the only Italian company that keeps palm oil as an ingredient for its productsas opposed to almost all others using the "palm oil free" indication as a promotional claiminvolves its people (owners, executives, managers and workers) to literally show its face in explaining its decisions and conducts. In this sense, the observation of Ferrero's social media communication confirms the potential of social media as a tool for creating dialogue between firm and stakeholders particularly in the field of CSR (Belyaeva et al, 2020;Gollnhofer and Boller, 2020;Cho et al, 2017;Ali et al, 2015;Fieseler and Fleck, 2013). In conducting its communication this way, the firm recognises the singularity and uniqueness (McVea and Freeman, 2005) of each person participating in the discussion or criticism and provides them with its own sources of knowledge.…”

Section: Discussionmentioning

confidence: 75%

“…Given the importance of issues related to sustainability and responsibility in changing consumer behaviour and the general and widespread interest of stakeholders about these global topics, the simple presence of data related to CSR in itself is not sufficient to limit disinformation, misinformation, misunderstanding and misperception in communication related to CSR (Hegner et al , 2017; Fieseler and Fleck, 2013; Grégoire et al , 2009). The food sector is even more particularly affected by a need for information because of its constantly changing and significantly sensitive context (Cortese and Murdock, 2020; Cantino et al , 2019; Singh et al , 2020; Gollnhofer and Boller, 2020; Tóth et al , 2020; Zeisel, 2020; Coluccia et al , 2019). Institutional and even well-known and modern channels, such as company websites, are not a guarantee of information per se due to the risk of ignorance of CSR data sources or their interpretive difficulty, such as matters related to readability or comprehension that can undermine the company's dissemination efforts.…”

Section: Discussionmentioning

confidence: 99%

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Stakeholders’ social dialogue about responsibility and sustainability in the food sector

Cortese

Rainero

Cantino

2020

BFJ

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PurposeThis paper aims at understanding whether firms conceive and use social media as disseminators, as well as amplifiers, of their results concerning sustainability and responsibility and whether this practice stimulates stakeholder engagement and participation, laying the foundation for a dialogue on corporate social responsibility.Design/methodology/approachThis research analyses the theoretical background of communication related to sustainability and responsibility and the company–stakeholder dialogue in the food sector. An inductive interpretive approach is provided by conducting a qualitative content analysis related to the communication practices of the food company Ferrero (Italy) from June 2015 to September 2019.FindingsCompanies can use social channels to present their vision, values, approaches and choices related to sustainability and responsibility. Social media can become useful networks to reach stakeholders requiring and claiming for transparency about more and more relevant topics – allowing, at the same time, a two-way relationship and dialogue.Research limitations/implicationsThe limitation of the paper is that it presents the observation of a single firm.Practical implicationsThe managerial implications relate to the value created by a dialogical communication: this is a strong foundation for enhancing relationships capable of maintaining and increasing the company's reputation. The establishment of an interchange about sustainability and responsibility represents a new way to direct the company and its stakeholders towards mutual support in creating value.Originality/valueThis article contributes to enriching the debate on the degree of knowledge, understanding, response and reaction to social media–based corporate social responsibility (CSR) communication.

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Section: Discussionmentioning

confidence: 75%

Section: Discussionmentioning

confidence: 99%

Stakeholders’ social dialogue about responsibility and sustainability in the food sector

Cortese

Rainero

Cantino

2020

BFJ

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“…In contrast to the provisions above, these standards are required for aesthetic rather than food safety purposes and thus cause food waste for imperfect shapes or appearances [62] (pp. 1, 12) [118] (p. 116). In 2011, marketing standards for 26 fruit and vegetable products were abolished.…”

Section: Food Safety Packaging Norms and Date Labellingmentioning

confidence: 96%

Challenges of Food Waste Governance: An Assessment of European Legislation on Food Waste and Recommendations for Improvement by Economic Instruments

Garske

Heyl²,

Ekardt

et al. 2020

Land

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Food is wasted throughout the entire food supply chain—from agricultural production to the household level. This has negative impacts on natural resources and the environment. At the same time, food waste is undermining the global target of food security. In turn, reducing food waste can minimise the environmental effects of agriculture on climate, biodiversity, soils, water bodies and the atmosphere. All of this is reflected in the fact that food waste is subject to various legal acts of the European Union and that it is also a major subject in the new EU Farm to Fork Strategy from May 2020. Supported by an analysis of the diffuse empirical data on food waste, the purpose of this article is to analyse the current EU legislation on food waste and its reduction to answer the following research questions: How is food waste integrated into European policies? What is the impact of European legislation on food waste? Is European legislation sufficient to trigger not only food waste reduction but also comprehensive changes in the agricultural and food sector to support global climate and environmental targets as set in the Paris Agreement and the Convention on Biological Diversity? Which instruments are the most suitable to do so? Methodologically, a qualitative governance analysis is applied. It is found that relevant legal acts for governing food waste include circular economy and waste law, the Common Agricultural Policy and the Common Fisheries Policy as well as food law, while international environmental targets serve as an overarching measure for governance analysis. The legal analysis shows that existing legislation lacks steering effect to significantly reduce food waste. To overcome current governance problems, the article introduces economic policy instruments. It is concluded that quantity control focusing on overarching parameters such as fossil fuels or animal-derived products has not only the potential to reduce food waste by increasing food prices but can also address the multiple interlinked environmental challenges of the agricultural and food sector.

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“…However, recent developments, at both the policy (Priefer, Jörissen, and Bräutigam 2016) and market levels, have prompted reconsideration. Retailers (e.g., Edeka, Germany), restaurants, and start-ups (e.g., Oddbox, United Kingdom) have started new business ventures around misshapen produce (Gollnhofer and Boller 2020;Närvänen, Mattila, and Mesiranta 2021). By doing so, they are actively framing food waste in a new way by creating appreciation for all kinds and shapes of produce and educating consumers.…”

Section: Public Policy and Market Implicationsmentioning

confidence: 99%

Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate

Mesiranta¹,

Närvänen²,

Mattila³

2021

Journal of Public Policy & Marketing

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Food waste is a global sustainability issue that demands several stakeholders to participate in solving it. This article examines how different food system stakeholders are held responsible in the policy debate related to food waste reduction. The study adopts a framing approach, paying attention to the construction and negotiation of what is going on in the food waste related public policy debate. The data consist of documents generated as a result of food policy development processes in Finland. The authors identify four framings: eco-efficiency, solidarity, safety and appreciation. Within each framing, the issue of food waste is presented differently, and different stakeholders are responsibilized. The framings reveal the nature of food waste as a boundary object, a flexible and open-ended object that gains different context-dependent meanings. The study extends marketing literature on responsibilization by investigating several stakeholders besides consumers. Additionally, considering food waste as a boundary object unravels how stakeholders, even those with conflicting interests, can debate policy measures collaboratively. Finally, the authors outline policy implications related to each framing.

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The Evolution of the German Anti-food Waste Movement: Turning Sustainable Ideas into Business

Cited by 5 publications

References 37 publications

Stakeholders’ social dialogue about responsibility and sustainability in the food sector

Stakeholders’ social dialogue about responsibility and sustainability in the food sector

Challenges of Food Waste Governance: An Assessment of European Legislation on Food Waste and Recommendations for Improvement by Economic Instruments

Framings of Food Waste: How Food System Stakeholders Are Responsibilized in Public Policy Debate

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