The evolution of fashion: How digital technology makes a basic graphic T-Shirt a marketing staple

Abstract

The evolution of fashion has been affected by technology—both in the creation of new ideas and the ability to implement those ideas and distribute them. Digital technology also makes a classic fashion piece—the graphic T-shirt—easily accessible and customizable for group use. A T-shirt combines an effective method of group solidarity with visual marketing. This article analyzes what makes something “art,” the development of customizable products, and how digital technology enables development and distribution, as well as how one Gannon University club created their own design.