The Evolution and Prospects of Service-Dominant Logic

Wilden, Ralf; Akaka, Melissa Archpru; Karpen, Ingo Oswald; Hohberger, Jan

doi:10.1177/1094670517715121

Cited by 136 publications

(68 citation statements)

References 99 publications

(158 reference statements)

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“…However, Wilden et al (2017) conclude in their recent systematic literature review that "ecosystems" and "institutions" do not yet appear as distinct themes in the service-dominant logic corpus, indicating that the related conceptual development is still in its infancy, and warranting more research.…”

Section: Introductionmentioning

confidence: 99%

Game-changers: dynamic capabilities’ influence on service ecosystems

Nenonen

Gummerus

Sklyar

2018

JOSM

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Purpose -Service-dominant logic acknowledges that actors can influence how service ecosystems evolve through institutional work, but empirical research is only nascent. This paper advances understanding of ecosystem change by proposing that dynamic capabilities are a special type of operant resources enabling actors to conduct institutional work. Consequently, the purpose of this paper is to explore which dynamic capabilities are associated with proactively influencing service ecosystems.Design/methodology/approach -Drawing on service-dominant logic, institutional work, and dynamic capabilities, this exploratory study assumes an actor-centric perspective and proposes a conceptual model with a hierarchy of dynamic capabilities as the antecedents for successfully influencing service ecosystems. The research model was tested with survey data using PLS- SEM.Findings -Among the dynamic capabilities studied, 'visioning' and 'influencing explicit institutions' directly affect 'success in influencing service ecosystems', whereas 'timing' does so indirectly through 'influencing explicit institutions'. The other dynamic capabilities studied have no significant effect on 'success in influencing service ecosystems'. 'Success in influencing service ecosystems' positively affects the 'increased service ecosystem size and efficiency'.Practical implications -In addition to reactively positioning and competing at the marketplace, firms can choose to proactively influence their service ecosystems' size and efficiency. Firms aiming to influence service ecosystems should particularly develop dynamic capabilities related to visioning, timing, and influencing explicit institutions.Originality/value -This research is the first service-dominant logic investigation of the linkage between the actors' dynamic capabilities and their ability to influence service ecosystems.

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Section: Introductionmentioning

confidence: 99%

Game-changers: dynamic capabilities’ influence on service ecosystems

Nenonen

Gummerus

Sklyar

2018

JOSM

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“…Service-dominant logic emerged more than a decade ago as a potential framework for addressing the role of service in exchange and value creation (Vargo and Lusch, 2017;Wilden et al, 2017). From this perspective, the absence of coordination and cooperation mechanisms involved in value creation can be observed, but the concept of the service ecosystem can be included as a new axiom, focusing on the role of institutions and institutional arrangements in value creation systems (Siltaloppi et al, 2016;Vargo and Lusch, 2016).…”

Section: Service-dominant Logic (Orange Cluster)mentioning

confidence: 99%

“…The kind of publication that has edited the papers is a mix of service and marketing. The presence of professors Vargo and Lusch (Lusch et al, 2016;Lusch, 2016, 2017) in several of these documents is also significant, although the research of professor Wilden (Ralf and Siegfried, 2017;Wilden et al, 2017) is the main link of this group with others, especially with the marine blue cluster.…”

Section: Service-dominant Logic (Orange Cluster)mentioning

confidence: 99%

Mapping Value Co-creation Literature in the Technology and Innovation Management Field: A Bibliographic Coupling Analysis

Sánchez

Ortiz‐de‐Urbina‐Criado

Mora-Valentín

2020

Front. Psychol.

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Value co-creation has become a very important topic in several disciplines. It is observed that value co-creation has been analyzed mainly from a perspective of marketing or services. The interest of studying value co-creation in relation to innovation is growing but there are no previous literature reviews that focus on the literature that studies value co-creation from a technology and innovation management perspective. The present research aims to close this gap. This research has two aims. First, we make a descriptive analysis of the evolution of documents published from 2004 to 2020. We analyze the main journals and identify the most prolific authors. In addition, we observe collaborative behavior at three different levels-country, institution, and author. Second, we determine the content structure of this literature through a bibliographic coupling analysis, and characterize the resulting groups. As a result of this analysis, we describe eleven thematic groups and characterize them through different metrics. Based on these metrics and the previous analysis, we classify and explain the studies about co-creation in the technology and innovation management field. We obtained three research streams: open innovation, consumer-centric analysis, and service ecosystem and service innovation, and two new trends: servitization and the sharing economy.

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“…Unambiguous understanding of value co-creation's semantics, use, and foundations Galvagno and Dalli (2014), Lusch (2016, 2017), Ranjan and Read (2016), Wilden et al (2017) Value cocreation ontology A value co-creation ontology structures and codifies knowledge about the concepts, relationships, and axioms/constraints pertaining to the value co-creation domain (Kishore et al 2004).…”

Section: Exemplary Discoursesmentioning

confidence: 99%

A Value Co-creation Perspective on Information Systems Analysis and Design

et al. 2018

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Information systems analysis and design (ISAD) ensures the design of information systems (IS) in line with the requirements of a business environment. Since ISAD approaches follow the currently dominant logic of business, the rise of a new and thriving business logic may require revisiting and advancing extant ISAD approaches and techniques. One of the prevailing debates in marketing research is the paradigmatic shift from a goods-dominant (G-D) to a service-dominant (S-D) logic of business. The cornerstone of this reorientation is the concept of value cocreation emphasizing joint value creation among a variety of actors within a business network. With the aim of introducing value co-creation as a new discourse to ISAD research, this research note argues that (1) the lens of S-D logic with its core concept of value co-creation provides a novel perspective to ISAD. The authors also assert that (2) value co-creation-informed IS design realizes the paradigmatic shift from G-D to S-D logic. Building on this mutual relationship between value co-creation and ISAD, they propose a research agenda and discuss the ISAD artifacts that prospective research may target. Keywords Information systems analysis and design Á Service-dominant logic Á Value co-creation Á Research agenda Recently, marketing studies (Vargo and Lusch 2004, 2008, 2016) have given rise to a groundbreaking paradigm shift from a goods-dominant (G-D) to a service-Accepted after three revisions by Ulrich Frank. Kazem Haki and Michael Blaschke had the same contribution.

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The Evolution and Prospects of Service-Dominant Logic

Cited by 136 publications

References 99 publications

Game-changers: dynamic capabilities’ influence on service ecosystems

Game-changers: dynamic capabilities’ influence on service ecosystems

Mapping Value Co-creation Literature in the Technology and Innovation Management Field: A Bibliographic Coupling Analysis

A Value Co-creation Perspective on Information Systems Analysis and Design

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