2011
DOI: 10.1177/160940691101000103
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The Evocative Power of Projective Techniques for the Elicitation of Meaning

Abstract: A unique project was undertaken by doctoral and postdoctoral students, and their mentor, from diverse backgrounds in health and social sciences to explore their past experiences as participants in a qualitative research training initiative called EQUIPP (Enhancing Qualitative Understanding of Illness Processes and Prevention). The purpose of the project was to create a symbolic representation of the EQUIPP program through the use of projective techniques. The authors examined the meaning of engaging in qualita… Show more

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Cited by 31 publications
(44 citation statements)
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“…Projective techniques were chosen for their ability: (1) to circumvent rational thought and normative responses (Porr, Mayan, Graffigna, Wall, & Vieira, 2011), (2) to reach an understanding of both surface and deeper psychological motives (Carducci, 2009), and (3) to explore the denial of socially undesirable actions or behaviours (Chung & Monroe, 2003). An interpretivist approach is selected to model the typical meanings of Last Chance Tourism (Blaikie, 2009).…”
Section: Methodsmentioning
confidence: 99%
“…Projective techniques were chosen for their ability: (1) to circumvent rational thought and normative responses (Porr, Mayan, Graffigna, Wall, & Vieira, 2011), (2) to reach an understanding of both surface and deeper psychological motives (Carducci, 2009), and (3) to explore the denial of socially undesirable actions or behaviours (Chung & Monroe, 2003). An interpretivist approach is selected to model the typical meanings of Last Chance Tourism (Blaikie, 2009).…”
Section: Methodsmentioning
confidence: 99%
“…In conjunction with ZMET and photo elicitation, projective research techniques were developed to disclose nonconscious consumer feeling and perspectives (Boddy, ; Donoghue, ; Hofstede, Van Hoof, Walenberg, & De Jong, ; Porr, Mayan, Graffigna, Wall, & Vieira, ). Expressive projective techniques using pictures of a light‐skinned woman and a dark‐skinned woman as stimuli were used to reveal women's inner beliefs behind the desire for white skin, which a laddering technique might miss due to cultural sensitivity.…”
Section: Skin Whitening Motivationsmentioning
confidence: 99%
“…Projective technique helps gain admission into the conscious and unconscious thoughts of the respondent (Boddy 2004;Vince and Broussine, 1996). There are five types of projective techniques that are association, completion, construction, expressive and choice ordering (Donoghue, 2010;Hofstede et al 2007:301;Porr et al 2011). The association category is a process of relating the research commodity or product with imagery, portraits, words, shades, moods, feelings, concepts and ideas.…”
Section: Projective Technique Of Woman Bike Ridersmentioning
confidence: 99%