The event and festival life cycle – developing a new model for a new context

Holmes, Kirsten; Ali‐Knight, Jane

doi:10.1108/ijchm-10-2015-0581

Cited by 29 publications

(16 citation statements)

References 44 publications

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“…Therefore, how well places are managed before an event, and the extent people feel engaged, can influence local impact perceptions (van der Steen and Richards, 2019). Despite any range of “potential outcomes” put forward by event planners (Getz and Page, 2016; Wise and Harris, 2019), exploring local impacts is important because all event-related developments will have an impact (positively or negatively) on a local population over time – and thus cannot be overlooked (Holmes and Ali-Knight, 2017).…”

Section: Literature Reviewmentioning

confidence: 99%

“…However, exploring pre-event competitiveness with residents offers locals’ a chance to reflect on what they feel is going well (deemed competitive), and what is not going well or could be improved (viewed as less competitive). This allows planners and managing authorities to address concerns and alter place management practices accordingly to increase local impacts through the event life-cycle (Holmes and Ali-Knight, 2017), so to enhance competitiveness.…”

Section: Introductionmentioning

confidence: 99%

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Pre-event competitiveness: exploring residents’ perceptions of place management and local impacts

Wise

Badurina

Perić

2021

IJCHM

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Purpose There is a need to rethink destination competitiveness research, which tends to overlook local impacts of events and new developments. Conducting pre-event research challenges researchers to move beyond analyzing competitiveness as an end (concerning strategy, tangible outcomes, economic deliverables and value for visitors) to assessing competitiveness as a beginning (through perceptions of place management and local impacts). Design/methodology/approach Survey research with local residents explores competitiveness pertinent to perceptions of place management and local impacts. Participation, enthusiasm and information availability are independent variables to assess whether statistically significant differences exist among residents’ perceptions. In total, 454 surveys were collected; the analysis involved exploratory factor analysis and t-test. Findings Factor analysis revealed two factors for place management (organizational competencies; managing awareness) and local impacts (awareness of social benefits; local interest and support). Enthusiasm and information availability have stronger influences on residents’ perceptions than participation in pre-event activities. Practical implications More emphasis needs put on ensuring information availability promotes enthusiasm, to help encourage participation. These three variables are a necessary basis for exploring residents’ pre-event perceptions – a key starting point to guide decision-making through later stages of an event life-cycle. Originality/value Events and competitiveness studies focusing specifically on information availability and enthusiasm of residents is little-explored. By exploring these variables and extending insight on participation, this paper contributes to the literature by assessing pre-event resident perceptions of place management and local impacts (with data collected as event developments were being realized).

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Section: Literature Reviewmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Pre-event competitiveness: exploring residents’ perceptions of place management and local impacts

Wise

Badurina

Perić

2021

IJCHM

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“… Chapman and Light (2016) consider the destinations as a mosaic of different elements, each of which follow a life cycle according to the TALC, but which all fit together. Holmes and Ali-Knight (2017) propose an extension of the TALC theory adding seven other different trajectories. Kubickova and Martin (2020) consider government involvement and destination competitiveness to explain destination development from supply and demand perspectives.…”

Section: Literature Reviewmentioning

confidence: 99%

A double life cycle in tourism arrivals to Spain: Unit root tests with gradual change analysis

Pina

González-Martínez

Martínez-García

2020

Journal of Destination Marketing & Management

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“…However, event organizations should also reconsider if a change in the intended personality is desirable with the introduction of some items that are Perceived brand personality perceived, "experienced" and then communicated and shared by the customers. In addition, this misalignment can represent a significant indicator that the event is moving through its life cycle and is entering a different stage of its evolutionary trajectory (Holmes and Ali-Knight, 2016).…”

Section: Practical Implicationsmentioning

confidence: 99%

Multiple identities of a festival

Mazur

Bonetti

Izzo

2020

IJCHM

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Purpose This paper aims to understand how festival brand personality is built and managed in the social media environment by explaining the intended (by the organizers) festival brand personality and how this concept is communicated and perceived by social media users. Design/methodology/approach A multi-method research design was used. Initially, a qualitative analysis based on the free-listing psychological meaning approach was adopted. Then, a content analysis of 23,717 Facebook posts and tweets was performed through NVivo11. Finally, the resulting data were examined through a non-parametric statistical analysis. Findings The results show an “internal brand personality gap” (between the intended and communicated brand personality) and an “external brand personality gap” (between the communicated and perceived brand personality). The findings also highlight the existence of an “ultimate brand personality on social media,” which represents a collective and dynamic construct that is co-created by the organization and its customers through interaction and the key role of the customers’ experiences. Research limitations/implications The findings contribute to a theory of event brand personality and its management on social media by showing a case with multiple identities. Practical implications Implications for the organizers of festivals and non-sport events are discussed to reduce internal and external gaps and better understand the “fit/unfit problem” when dealing with brand personality on social media. Originality/value This paper contributes to a research area that is in its infancy because it is one of the first attempts to analyze festival brand personality and its relationship with social media.

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The event and festival life cycle – developing a new model for a new context

Cited by 29 publications

References 44 publications

Pre-event competitiveness: exploring residents’ perceptions of place management and local impacts

Pre-event competitiveness: exploring residents’ perceptions of place management and local impacts

A double life cycle in tourism arrivals to Spain: Unit root tests with gradual change analysis

Multiple identities of a festival

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