The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants  Perspective

Baş, Hanzade Kuğu; Gülersoy, Nuran Zeren

doi:10.15320/iconarp.2018.36

Cited by 2 publications

(3 citation statements)

References 30 publications

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“…Retail trade areas are defined as markets where potential clients are clustered relative to the location of a store or facility (Zeren et al, 2018). There has been extensive research in this context as Ghosh (1987) compliments this definition indicating trade areas are the geographic extents in which retailers draw consumers from.…”

Section: Trade Area Delimitationmentioning

confidence: 99%

An Analogue Approach to Predicting Branch Closures

Salooja¹

2023

Preprint

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<p>Retail Banking in Canada has experienced significant change through evolving retail trends and consumer demand. Led by banks referred to as the ‘Big Five’, retail branches are at the forefront for optimization and digital disruption allowing banks to close a significant proportion of their retail branches. To understand the implication of branch closures, this research examines the relationship between market demographics and branch closures leveraging analogous methods. Digital & retail trends have shifted the role of the branch channel, as such research has indicated that although branch closures create savings and digital engagement opportunities, negative implications such as financial exclusion and branch deserts can occur. Demographic and closure data is used to determine what metrics branch closures have in common and how that can predict future closures. The results at a provincial and regional level depict trends, however the methods indicate demographics are not statistically significant to predict future closures.</p>

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Section: Trade Area Delimitationmentioning

confidence: 99%

An Analogue Approach to Predicting Branch Closures

Salooja¹

2023

Preprint

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“…There may be many magnets As a rule, 5-10 minutes regarding time for transport to/from QSR (Bernsdorf, 2017) 2. Social-demographic portrait of potential customers: Prepared by authors using Bernsdorf, 2017;Garza, 2016;Eckert, 2017;Bas, 2018 in the QSR area (small shops, cinemas, tourist facilities, etc. ), but it is necessary to concentrate on the largest one (Fig.…”

Section: Qsr Commercial Area Potentialmentioning

confidence: 99%

“…The latest studies by researchers including Athens, 2016; Bas, 2018;Folch, 2018;Oexle, 2015;Widaningrum, 2017 demonstrate the relevance of seeking a compromise model for fast-food planning and development in the service market. This model is expected to consider, on the one hand, business interests of the QSR owners, on the other, demands of the consumers of catering services and their right to meet these demands, as well as regulatory activities of the state authorities responsible for guaranteeing food safety at the local, regional and national levels.…”

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confidence: 99%

Scientific-practical approaches to justification of location of quick service restaurants

Hladkyi¹,

Rasulova²,

Rasulov³

et al. 2019

Journ. Geol., Geogr., and Geoec..

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Research on specifics of selecting locations for QSR and assessing their potential is becoming increasingly vital in the conditions of high uncertainty and risks associated with the restaurant business. Therefore, the investigation of theoretical and applied fundamentals for justifying factors influencing the choice of QSR location is becoming more urgent. The aim of this investigation is to consider the development of recommendations on the ways of applying the above mentioned fundamen- tals .Decisions on deployment of the operating system of service facilities including restaurants are strategic in nature. The key factors affecting location of projected QSR can be divided into general and specific, which consider the requirements for the territorial location of the facility in the city/area and the development site. Among them are: proximity to residential areas and other objects necessary for potential employees and consumers; availability, capacity and significance of transport routes, vehicle speed; volume of transportation of potential consumers, convenient access roads; composition and territorial dispersion of a cluster of product form and territorial com- petitors; availability of a high-professional competitive supply network; availability and proximity to traffic generators (magnets); size, configuration, relief and other technical features; its visibility; zonal restrictions (norms for development of the territory, consistency with neighbouring objects, possibility of organizing a parking lot); appropriate format of quick-service; possibility of reconstructing leased premises. Important variables in the decision to choose a QSR location include analysis of: 1) the routes of potential customers, their initial and final destination before/after visiting a QSR with «HOUSE», «WORK», «SHOPPING (ENTERTAINMENT) « AND OTHERS» being most decisive; 2) the size of the QSR’s commercial area defined as the distance customers are mentally prepared to cover for visiting a restaurant; 3) focal distance providing division of the commercial area into sectors of 5, 10, 15, 20 and 30 minutes of accessibility and showing contribution of the inhabitants of each sector to the overall structure of the QSR sales; 4) existing and potential generators of QSR customer flows, requirements for their mutual location. When choosing a QSR location it is necessary to provide a realistic assessment of the market opportunities and threats to the QSR’s further development; take into account sector speci- ficity in determining the intensity of competition and market capacity; analyze flows of customers; substantiate the focal distance and the size of the QSR’s commercial area; consider generators of QSR customer flows and specifics of their mutual placement.

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The Evaluation of Trade Area Models and Analysis Methods for Site Selection from International Quick Service Restaurants Perspective

Cited by 2 publications

References 30 publications

An Analogue Approach to Predicting Branch Closures

An Analogue Approach to Predicting Branch Closures

Scientific-practical approaches to justification of location of quick service restaurants

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