“…The EU has little to offer other than cash; the two ultimate incentives of EU membership and free movement are impossible for MENA countries, although the 2015 ENP review introduced some changes to simplify the Schengen Visa process for many countries, including Tunisia, Jordan, and Morocco (Infantino, 2016). Moreover, the EU's financial incentives seem to be dwarfed by other competing normative actors, whether by the European member states' programmes or the USA (Asderaki, 2021). In this context, access to the European internal market is undoubtedly the biggest incentive, as it can generate profitable trade deals.…”