The ethno/graphic novel: alternative shapes of knowledge and hyper-intensity in consumer research

O’Sullivan, Stephen R.; Kozinets, Robert V.

doi:10.1080/10253866.2019.1649255

Cited by 6 publications

(2 citation statements)

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“…Hudson and Ozanne, 1988) have argued that alternative ways of researching and understanding CB (e.g. poetry, visual methods) allow for exploring its contingent nature in a vivid, interactive and meaningful way, which in turn allows for a deeper and critical understanding of the field (O’Sullivan and Kozinets, 2020). Thus, such an assessment enhances skills and competencies that provide opportunities to business schools to develop professionals who understand and cope with an increasing fluid, and innovative business world (Blasco, 2016).…”

Section: The Cb Photo-elicitation Project: Students’ Photographic Enc...mentioning

confidence: 99%

“…How is your consumption reflected on this picture?). Thus, photo-elicitation as a collaborative research approach ‘offers demonstrations that not only inform’ but also can ‘inspire people to feel differently about their life, or the lives of others’ (O’Sullivan and Kozinets, 2020: 1 and 4).…”

Section: Audience: Experiencing the Produced Photo-elicitation Accoun...mentioning

confidence: 99%

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Arts-based methods in business education: A reflection on a photo-elicitation project

Stavraki

Anninou

2022

Management Learning

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This article addresses research calls to explore the theory and practice of arts-based methods in business and management education to better understand the learning processes and the ways of knowing that these methods generate. By focusing on photo-elicitation as a pedagogical tool, we problematize an insufficient focus of current discourses on its arts-based origins and revisit photo-elicitation from an arts-based perspective. Based on a reflective account emerging from our teaching experience with photo-elicitation as an assessment strategy, we provide a conceptualization of photo-elicitation as an (experiential) learning and teaching tool. This conceptualization teases out under-theorized elements (i.e. doing, power, multiple framing of meaning, audience) of the method and surfaces overlapping stages of a photo-elicitation learning process. We also offer novel insights into students’ encounters with the photo-elicitation method, thus illustrating the role of the method’s arts-based elements in understanding how learning occurs in such a context. Implications are also provided contributing to an understanding of the value of arts-based methods to the theory and practice of management education.

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Section: The Cb Photo-elicitation Project: Students’ Photographic Enc...mentioning

confidence: 99%

Section: Audience: Experiencing the Produced Photo-elicitation Accoun...mentioning

confidence: 99%

Arts-based methods in business education: A reflection on a photo-elicitation project

Stavraki

Anninou

2022

Management Learning

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Academic integrity graphic novel mini-cases

Fischbach

2024

Int J Educ Integr

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Academic integrity is a crucial aspect of the educational process, often receiving insufficient attention until a violation occurs. Researchers emphasize the importance of students comprehending academic integrity to foster ethical professionalism. However, there is a lack of resources available to effectively support these conversations. This study aims to assess academic integrity efficacy and the multi-dimensional ethical scale (MES) through the use of a graphic novel mini-case study. The analysis reveals a significant relationship between academic integrity efficacy, MES dimensions (moral equity, relativism and contractualism), and the case studies among undergraduate participants. The combination of quantitative and qualitative findings provides valuable insights into how graphic novel mini-cases can engage in academic integrity discussions with undergraduate students. The graphic novel mini-cases, along with their limitations and potential for future research, are provided.

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