The Ethics Pyramid: Making Ethics Unavoidable in the Public Relations Process

Tilley, Elspeth

doi:10.1207/s15327728jmme2004_6

Cited by 25 publications

(16 citation statements)

References 25 publications

(10 reference statements)

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“…Thus, Tilley (2015) in his work convinced that attempts to introduce the Ehical Code are only deontological tools. In fact, compliance with the Code of Business Ethics, in our opinion, is not only a collection of rules, but also a tool to increase their profits in the medium and long term.…”

Section: Literature Reviewmentioning

confidence: 99%

Code of ethics for SMEs: substantiating the necessity and willingness to implement in Ukraine

Antoniuk

Брітченко²,

Polishchuk

et al. 2018

Problems and Perspectives in Management

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The article substantiates the necessity of development and implementation of ethical rules of doing business into the business practices of small and medium enterprises. Particular attention is paid to business entities in Ukraine as a country with one of the highest levels of shadow economy. The two-level structure of SMEs’ Code of Ethics designed by the author is being presented, which is based on the following key concepts: transparency of business entities activity, partnership integrity, environmental and social responsibility, which are interrelated and reflected in the individual modules of the Code.The article presents the results of approbation of the author’s Code of Ethics for SMEs. The approbation is based on a personal and interactive questionnaire about the readiness of Ukrainian SMEs representatives to introduce ethical norms into their activities. The authors determined that Ukrainian SMEs are not well-informed about possible positive effects from following norms and rules in business, in particular, in terms of improving the business climate in the country, increasing the investment attractiveness of the economy as a whole and economic entities in particular, simplifying the access to financial and credit instruments.The survey and questionnaire of Ukrainian SMEs confirmed the need for the development and implementation of the business Code of Ethics norms, as well as potential demand for it. The respondents recognize the importance of certain international ethical rules in conducting business, which may contribute to attracting investment in Ukraine; however, this is not the only factor affecting the investment attractiveness of domestic business. It is substantiated that the business climate improvement is a complex issue, and the Code of Ethics, in this context, creates the opportunities of guiding and encouraging participants to the active influence on the business environment: to declare zero tolerance to corruption and to form and to maintain clear position in interactions with the public authorities.

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Section: Literature Reviewmentioning

confidence: 99%

Code of ethics for SMEs: substantiating the necessity and willingness to implement in Ukraine

Antoniuk

Брітченко²,

Polishchuk

et al. 2018

Problems and Perspectives in Management

View full text Add to dashboard Cite

show abstract

“…Tilley (2005) mentions "ethics codes are probably the most common deontological tool" (p. 311). Schwartz (2005) states that "codes of ethics by their definition imply that they contain normative guidelines for behaviour" (p. 27) and strongly argues that "to the greatest extent possible, the selected moral values should retain their significance despite differences in culture, religion, time, and circumstances" (p. 31).…”

Section: Literature Review Philosophical Implications Of the Code Of mentioning

confidence: 99%

An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations

Kim

2014

Journal of Mass Media Ethics

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“…This model can serve as an ethical "checklist" for organizations with numerous publics with whom they maintain relationships. Tilley (2005) recommended the use of a pyramid model of ethical decision making. According to Tilley, the pyramid model provides "an organizing strategy that enables practitioners to choose ethics approaches that work for them from the many on offer, and integrate those chosen approaches into the actual daily business of designing, implementing, and evaluating a PR campaign" (p. 313).…”

Section: Decision-making Models Of Public Relations Ethicsmentioning

confidence: 99%

“…Practitioners' use of other ethical decision-making models, such as Tilley's (2005) pyramid model, Baker's (2008) virtue ethics model, or Fitzpatrick and Gauthier's (2001) responsible advocacy model, in cooperation with the deontological models of issues management, may offer a more well-rounded application of ethics and enable public relations practitioners to remain true to themselves and true to the industry.…”

Section: Contributions To Scholarship and Practicementioning

confidence: 99%

A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management

Place

2010

Journal of Mass Media Ethics

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The Ethics Pyramid: Making Ethics Unavoidable in the Public Relations Process

Cited by 25 publications

References 25 publications

Code of ethics for SMEs: substantiating the necessity and willingness to implement in Ukraine

Code of ethics for SMEs: substantiating the necessity and willingness to implement in Ukraine

An Exploratory Study of Ethics Codes of Professional Public Relations Associations: Proposing Modified Universal Codes of Ethics in Public Relations

A Qualitative Examination of Public Relations Practitioner Ethical Decision Making and the Deontological Theory of Ethical Issues Management

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