“…The result of the study was consistent with the study of (Amin et al, 2010;Lada, Tanakinjal, & Amin, 2009;Taib et al, 2008) According to cbn.gov.ng (2011), social norm is an important factor that influences behavioural intention particularly in the early stages of the adoption process, where complete and ready-made information about products/services is lacking among potential customers. Moreover, since its inception, Islamic banking in Nigeria has received negative perception from non-Muslim population (Garba, 2014;KC, 2012;NPC, 2016) and the mass media (Ezinwa, Okafor, & Onyike, 2013), hence, potential adopters may have to depend on word of mouth from among their referents.…”