The Essential Role of Sense of Community in a High Customer-to-Customer Interaction Service Setting

Factors influencing customer citizenship behaviour in the hospitality industry

“…Accordingly, C2CI is one of the potential variables in the servuction process (i.e. technical core and service delivery system) that impact the affective state of the consumption experience (Bunker 2015). The social exchange point of view plays an essential role in advertising hotel service reputation to another customer.…”