“…Resistance to changes in behavior. Barbieri et al, (2010); Brandli et al, (2015) The list of barriers obtained in this study is aligned with much research that has been discussed for some time, although some of them are only focused on the implementation of Sustainable Development at universities (Glavič and Lukman, 2007;Waas et al, 2012;Brandli et al, 2015, Leal Filho, Shiel e Paço, 2015 or on innovation at universities (Cameron, 1996;Clugston, 1999;Crossan and Apaydin, 2010;Dahle and Neumayer, 2001;Hart and Milstein, 2003;Paech, 2007;Hockerts and Morsing, 2008;Nidumolu et al, 2009;Barbieri and Silva, 2011;Hockerts and Morsing, 2008;Cars and West, 2015;European Commission, 2016;Ferreira and Dionísio, 2016 ), and do not have an integrated vision about innovation and SD. The evaluation of the importance of the barriers identified in Table 1 points out the fifteen most significant barriers according to the results of the Likert scale (for each scale there was a weight correspondent, for example, the scale 5 expressed a greater degree of relevance in comparison to weight 1).…”