The Entrepreneurial Subject and the Objectivization of the Self in Social Media

Flisfeder, Matthew

doi:10.1215/00382876-3130745

Cited by 20 publications

(10 citation statements)

References 13 publications

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“…Accordingly, the demand to deftly manage platform-specific presentations of the self amplifies the obligation to partake in the work of incessant self-promotion. This labor is largely uncompensated-and thus invisible-prodding workers to devote time and energy as part of their entrepreneurial self (Flisfeder, 2015). Discourses of investment are often deployed to justify unpaid aspirational (Duffy, 2017) or hope labor (Kuehn & Corrigan, 2013) activities; participants believe that their investments will yield a payoff.…”

Section: Resultsmentioning

confidence: 99%

Constructing the Platform-Specific Self-Brand: The Labor of Social Media Promotion

Scolere

Pruchniewska

Duffy

2018

Social Media + Society

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With the widespread uptake of social media, discourses and practices of self-branding have become a pervasive feature of social and economic life. However, the way in which the digital self-brand gets reproduced across a sprawling social media landscape remains comparatively under-theorized. Our paper therefore draws upon in-depth interviews with 52 online content creators-including designers, artists, writers, and marketing consultants-to examine how cultural workers present themselves across the panoply of social networking sites. As we show, workers' self-presentation activities were structured through the production of a platform-specific self-brand, which was based upon the imaginations of (1) platform affordances, (2) audiences, and (3) the producer's own self-concept. Our findings highlight producers' compulsion to engage in continuous, cross-platform labor-despite widespread uncertainty about its economic outcomes. We conclude by addressing the stakes of a social media moment when workers of all stripes are prodded to incessantly curate, monitor, and ultimately invest in their online personae.

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Section: Resultsmentioning

confidence: 99%

Constructing the Platform-Specific Self-Brand: The Labor of Social Media Promotion

Scolere

Pruchniewska

Duffy

2018

Social Media + Society

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“…While the comparatively recent concepts of neoliberalism and the "entrepreneurial self" have made mostly tentative appearances in the literature on musical celebrity, broader work on each points us to a potentially substantial reimagining of musical celebrity and persona (Chapman, 2018;Taylor, 2016;Flisfeder, 2015;Marwick, 2015). Both concepts offer an opportunity to trace particularly contemporary modes of public being across genres and traditions as well as the ability to work backwards historically through familiar cases with the benefit of these new lenses.…”

Section: Where Else Might We Take "Persona"?mentioning

confidence: 99%

Music and Persona: An Introduction

Fairchild

Marshall

2019

Pers Stud

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Persona is a very mutable concept. Perhaps its mutability is no more prominently displayed that in its intersection and integration into music and musical culture. In this opening essay for our special issue on music and persona, we chart the meaning and the value of persona analyses to the study of music. Essentially, our objective here is two-fold. First, we want to provide a map of how persona has been employed in research in music. What this will generate is a critical investigation of these traditions, but also what we hope will be a valuable reference for future music and persona scholarship. Second, and of equal importance, is how these uses of musical persona can be further informed and assisted by the more recent scholarship in persona studies most openly articulated by this journal over the last five years, but also the widening array of related books, articles and book chapters that are percolating in connected fields. We attempt to pull together our review of the current field of music and persona with the urgent need to identify with greater thought and clarity the industrial structures that shape our relationship to music performance and its relation to audiences and its constitution of celebrated individuals and recognizable and market-sensitive personas. Our essay concludes with the introduction of our series of articles in this issue and how they intersect with these various traditions that have explored persona’s imbrication into music.

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“…This also leads young people to acquire a specific perception of night spaces. The emergent dynamics of comparison, competition, and optimisation through ICTs reflect degrees of an entrepreneurial orientation (Lovink, 2011;Flisfeder, 2015) towards the leisure time and spaces of young people.…”

Section: Orientating Towards Comparison Competition and Optimisationmentioning

confidence: 99%

Attending to others: how digital technologies direct young people's nightlife

Truong

2018

Geogr. Helv.

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Abstract. It is a growing phenomenon that young people use mobile information and communication technologies during their nightlife. This article offers an empirical examination of how young people's nightlife is shaped by engagement with the mobile phone application WhatsApp. Drawing on Sara Ahmed's phenomenological concept of orientation, I examine how WhatsApp extends young people's nightlife and how young people become orientated therein. On the one hand, I show that nightlife acquires new boundaries and fixities that encourage young people to direct their attention towards missing social relations and absent nightlife places. On the other hand, I find that young people create new perceptions of how to inhabit and spend leisure time and space. I argue that digital technologies reorientate young people, which I suggest offers novel means of addressing young people's contemporary nightlife practices, places, spaces, and social relations.

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The Entrepreneurial Subject and the Objectivization of the Self in Social Media

Cited by 20 publications

References 13 publications

Constructing the Platform-Specific Self-Brand: The Labor of Social Media Promotion

Constructing the Platform-Specific Self-Brand: The Labor of Social Media Promotion

Music and Persona: An Introduction

Attending to others: how digital technologies direct young people's nightlife

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