The Entrepreneurial Leader: A Feminine Perspective Case Study

Abstract

While in the last decades, society has switched its focus, gathered up courage and engaged more in entrepreneurship, it has been observed that the number of females in entrepreneurship has not increased. The purpose of the current study is to identify the frame of the characteristics and general choices and to propose a model that showcases the aspects that increase the chance of females to become entrepreneurial leaders. In order to do so, an analytical review has been performed on 17 articles that treat the subject. After, a case study was presented in order to provide a clear and comprehensive view of a female lead start-up. Thirdly, an interview with the female entrepreneur, CEO of the start-up was performed in order to confirm/infirm the analytical review study and propose the above-mentioned model. The findings of the current study has showcased that although women entrepreneurs bear similar characteristics to general leaders, they should also see themselves as possessing those characteristics and have a specific background in terms of studies and work experience. The present study has practical implications for the business environment in Romania that is still male dominated and unable to offer gender congruence, especially in the entrepreneurial field. By creating a model, future female leaders can relate to tangible objectives able to help them succeed.