“…Of particular importance here are the studies regarding the effects of energy savings from attitudes and beliefs related to environment and climate (Gadenne et al 2011;Martinsson, Lundqvist, and Sundström 2011) Furthermore, a number of studies address the influence of social norms, socio-demographics, various incentives and barriers, energy-saving awareness and attitudes, regulations and policies, informational and promotional activities, and social integration on the propensity to save energy (Olson 1981;Black, Sterm, and Elworth 1985;Winett et al 1985;Stern 1992;Dias, Mattos, and Balestieri 2004;DeWaters and Powers 2008;Steg 2008;Kang, Cho, and Kim 2012). According to psychological and behavioural studies of consumption and environmental awareness (Vringer, Aalbers, and Blok 2007), inability, unwillingness, and social obstacles are regarded as the primary barriers to changing household behaviour patterns.…”