The Endogenous Development Mechanism of the Baiyankeng Geocultural Village in China

Abstract

This study aims to clarify a new endogenous model of geocultural villages by examining land use change, industrial transformation, and their impacts on rural society and the economy of Baiyankeng village, Zhejiang Province, China. This empirical study focuses on the actions of residents and their effects after Baiyankeng was registered as the pilot geocultural village in China. To address the dual configuration of urban/rural areas and three-dimensional rural issues, the Chinese government released a set of policies for rural vitalization in the early 2000s, which included the establishment and promotion of geocultural villages in 2013. This study found that the local leadership—the township government and the village committee—played a significant role in leveraging the unique geological resources of the village. They aggressively pitched for Baiyankeng village to be recognized as the first-ever geocultural village, and successfully established an effective model of self-governance that empowered villagers to actively and enthusiastically participate in the process. By doing so, they successfully created a booming tourism industry while boosting local production of Chinese Torreya nuts and green tea. From the perspective of the land system in China, the mechanism of geocultural villages (henceforth known as rural geoparks) in this study shows new endogeneities of rural vitalization in China.