“…Albritton, 2003;Webb, 2007) but also within the mainstream management literature (e.g. Buchholz and Rosenthal, 2005;Freeman, 2008;Margolis, 1998;McVea, 2008;Rosenthal and Buchholz, 2000a, b;Wicks and Freeman, 1998;Zanetti and Carr, 2003, to mention a few). market-limitations, systems or models (i.e.…”