“…The study of memes has quickly become a source of much academic research and debate (Gal, Shifman, & Kampf, 2015;Milner, 2013;Phillips, 2012a;Shifman, 2013Shifman, , 2014Wiggins & Bowers, 2014). As memes continue to increase in circulation and visibility, memes also are influencing particular areas of popular culture and social practice (Phillips, 2012b), such as sports, politics (Burroughs, 2013a;Scott, 2014), and even religion (Burroughs, 2013b;Cheong, 2012). Knobel and Lankshear (2007) offer a definition of the uptake of the term meme within popular culture defined as "a popular term for describing the rapid uptake and spread of a particular idea presented as a written text, image, language 'move,' or some other unit of cultural 'stuff'" (p. 202).…”